Marketing & PR Firms - What Creative Services Can an Advertising Agency Offer You?
Saturday, November 23, 2013
Advertising agencies can offer clients a breadth of services, including many different creative-based services. If your company does not have the capacity to take on the creation of a full-on advertising campaign, you can outsource the work to an agency that will put together creative ideas and present them to you for evaluation.
Graphic Design
Graphic design services are a popular creative service offered by agencies because some companies do not have the need to hire a full-time in-house graphic designer. These specialists use computer software and traditional drafting techniques to create visually based advertising and marketing items that you may need to use. Graphic designers, along with copywriters, are at the heart of most advertising agencies' creative services departments.
Branding
Branding can be an overwhelming task if taken on by a small group of people. Creative service departments at ad agencies can put together full brand experiences that encompass much more than just a new logo. Branding represents a color scheme, emotional feel and consistent design that stand for your company's products and services. Much like the traditional branding used to identify livestock, modern advertising applies different principles to create a brand that individualizes your company from competitors.
Copywriting
Copywriting can be looked at as the literary equivalent of graphic design. Along with the colors and logos created, copywriters add words and phrases to the brand to create a unique feel. Depending on the objectives of your advertising department, copywriters can create full product overviews, write website copy, or compose text for advertisements used in print and on the internet.
Marketing Communications
Marketing communications, also known as MarCom, are the key messages and any related materials and media used by a company or ad agency to communicate with a market. The primary objective of MarCom is to promote the brand in some way, whether it is generating initial awareness of a new product or reviving an old one. MarCom services encompass elements such as graphic design, branding and copywriting, but also includes services such as public relations promotion, sales strategies and packaging design.
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Marketing, Marketing amp; PR Firms
Graphic Design
Graphic design services are a popular creative service offered by agencies because some companies do not have the need to hire a full-time in-house graphic designer. These specialists use computer software and traditional drafting techniques to create visually based advertising and marketing items that you may need to use. Graphic designers, along with copywriters, are at the heart of most advertising agencies' creative services departments.
Branding
Branding can be an overwhelming task if taken on by a small group of people. Creative service departments at ad agencies can put together full brand experiences that encompass much more than just a new logo. Branding represents a color scheme, emotional feel and consistent design that stand for your company's products and services. Much like the traditional branding used to identify livestock, modern advertising applies different principles to create a brand that individualizes your company from competitors.
Copywriting
Copywriting can be looked at as the literary equivalent of graphic design. Along with the colors and logos created, copywriters add words and phrases to the brand to create a unique feel. Depending on the objectives of your advertising department, copywriters can create full product overviews, write website copy, or compose text for advertisements used in print and on the internet.
Marketing Communications
Marketing communications, also known as MarCom, are the key messages and any related materials and media used by a company or ad agency to communicate with a market. The primary objective of MarCom is to promote the brand in some way, whether it is generating initial awareness of a new product or reviving an old one. MarCom services encompass elements such as graphic design, branding and copywriting, but also includes services such as public relations promotion, sales strategies and packaging design.
