Marketing & PR Firms - What Are Assembly Facilities in Marketing?
Saturday, November 23, 2013
Few people associate the white-collar discipline of marketing with anything resembling blue-collar labor. However, several of the materials and objects that support marketing initiatives are assembled in manufacturing environments and maintained by blue-collar workers.
Trade Show Exhibit booths
Marketers spend thousands of dollars developing exhibit booths for trade shows. These booths are sophisticated enclaves for meeting, greeting and even entertaining present and future trade business customers. Companies work with designers to plan and build exhibit booths. These companies also store, transport and assemble the booths again and again in accordance with the trade show schedule of their customers. Storage of the many components needed to resemble an exhibit booth is at a warehouse facility. Crews are often assigned to go on the road to reassemble the booth including the electric circuits to ensure lighting and video hookups are working fully during the days of the trade show.
Advertising Display Facilities
Marketing sales collateral materials are in many larger retail stores and in liquor stores. The 6-foot-tall stand-up cutout of a bikini-clad model holding a beer can is a die-cut collateral piece. The cut-out, along with the bracing support that enables it to stand unassisted, gets assembled and shipped to stores across the country at a marketing display facility.
Commercial Printers
A printing company is a common manufacturing facility for the printing and mail assembly of vehicles used to carry marketing messages. Commercial printing companies print fliers for advertising and press kits for public relations. They also do huge print runs of daily newspapers and monthly magazines filled with the advertising that financially supports those vehicles. High-speed presses run day and night to meet the demand and ensure the strict delivery deadlines of print media. These facilities are loud with the sound of machinery, littered with scrap paper, and stacked to the ceiling with unprinted paper stocks waiting for processing.
Direct Mail Fulfillment
Direct mail is a huge component of the marketing discipline in sales promotion. Millions of direct mail materials are custom printed using the names and addresses of each individual recipient. Often, direct mailings contain inserts, small product samples and use specialized envelopes that allow several parts of the envelope contents to be seen in order to motivate recipients to open the mail piece. Long lines of workers stationed along conveyors bind and group mail pieces for distribution according to U.S. Postal Service guidelines for bulk mail.
Tags:
Marketing, Marketing amp; PR Firms
Trade Show Exhibit booths
Marketers spend thousands of dollars developing exhibit booths for trade shows. These booths are sophisticated enclaves for meeting, greeting and even entertaining present and future trade business customers. Companies work with designers to plan and build exhibit booths. These companies also store, transport and assemble the booths again and again in accordance with the trade show schedule of their customers. Storage of the many components needed to resemble an exhibit booth is at a warehouse facility. Crews are often assigned to go on the road to reassemble the booth including the electric circuits to ensure lighting and video hookups are working fully during the days of the trade show.
Advertising Display Facilities
Marketing sales collateral materials are in many larger retail stores and in liquor stores. The 6-foot-tall stand-up cutout of a bikini-clad model holding a beer can is a die-cut collateral piece. The cut-out, along with the bracing support that enables it to stand unassisted, gets assembled and shipped to stores across the country at a marketing display facility.
Commercial Printers
A printing company is a common manufacturing facility for the printing and mail assembly of vehicles used to carry marketing messages. Commercial printing companies print fliers for advertising and press kits for public relations. They also do huge print runs of daily newspapers and monthly magazines filled with the advertising that financially supports those vehicles. High-speed presses run day and night to meet the demand and ensure the strict delivery deadlines of print media. These facilities are loud with the sound of machinery, littered with scrap paper, and stacked to the ceiling with unprinted paper stocks waiting for processing.
Direct Mail Fulfillment
Direct mail is a huge component of the marketing discipline in sales promotion. Millions of direct mail materials are custom printed using the names and addresses of each individual recipient. Often, direct mailings contain inserts, small product samples and use specialized envelopes that allow several parts of the envelope contents to be seen in order to motivate recipients to open the mail piece. Long lines of workers stationed along conveyors bind and group mail pieces for distribution according to U.S. Postal Service guidelines for bulk mail.
