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Direct Marketing - Laws About Outbound Cold Calling
6:10 AM |Direct marketing activities are used by many businesses to find and secure new customers. One of the most efficient types of direct marketing is making unsolicited phone calls to prospects, also known as cold calling telemarketing. However, telemarketing activities are regulated and restricted by federal law, which is administered and enforced by the Federal Trade Commission.
Telemarketing Sales Rule
The FTC regulations that affect telemarketing, including cold calling, are called The Telemarketing Sales Rule. Cold calls made to a residence can only occur between 8 am and 9 pm. The party called must be told promptly the identity of the business calling, that the purpose of the call is to sell something and the nature of what's being sold. Also, if there is any prize or contest involved, the party called must be told that, by law, no purchase is necessary to win.
Do Not Call
Businesses making cold calls must respect the rules relating to the Do Not Call Registry. A called party may ask the caller to not be called again and that request must be honored by that caller. A consumer can also register their phone number with the FTC to be placed on the DNC Registry list. By law, cold callers must check this list and not to make calls to the phone numbers on it.
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Exemptions From Rules
The TSR and DNC apply to calls made to consumers. Therefore, most business-to-business cold calls are exempt. Also, if the calling business has an existing business relationship with the consumer called, it can call them even if the customer's name is on the national DNC registry. Calls placed for the purposes of securing charitable donations or for political campaign purposes are exempt. Legitimate survey or opinion-taking calls are also exempt. A business can make informational calls, such as announcing a change of business hours or location, without fear of an FTC violation.
Other Provisions
Exemptions to the DNC registry rules are not absolute. For example, the exemption for charity donation solicitation only applies directly to the charity itself and not to any third-party marketers placing such calls. If an informational or survey type of call also includes any kind of inducement to buy anything, it is not exempt.
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Telemarketing Sales Rule
The FTC regulations that affect telemarketing, including cold calling, are called The Telemarketing Sales Rule. Cold calls made to a residence can only occur between 8 am and 9 pm. The party called must be told promptly the identity of the business calling, that the purpose of the call is to sell something and the nature of what's being sold. Also, if there is any prize or contest involved, the party called must be told that, by law, no purchase is necessary to win.
Do Not Call
Businesses making cold calls must respect the rules relating to the Do Not Call Registry. A called party may ask the caller to not be called again and that request must be honored by that caller. A consumer can also register their phone number with the FTC to be placed on the DNC Registry list. By law, cold callers must check this list and not to make calls to the phone numbers on it.
Sponsored Links Rejection-Proof Telesales See exactly how to place a success- ful sales and prospecting call. www.BusinessByPhone.com
Exemptions From Rules
The TSR and DNC apply to calls made to consumers. Therefore, most business-to-business cold calls are exempt. Also, if the calling business has an existing business relationship with the consumer called, it can call them even if the customer's name is on the national DNC registry. Calls placed for the purposes of securing charitable donations or for political campaign purposes are exempt. Legitimate survey or opinion-taking calls are also exempt. A business can make informational calls, such as announcing a change of business hours or location, without fear of an FTC violation.
Other Provisions
Exemptions to the DNC registry rules are not absolute. For example, the exemption for charity donation solicitation only applies directly to the charity itself and not to any third-party marketers placing such calls. If an informational or survey type of call also includes any kind of inducement to buy anything, it is not exempt.
Vine Videos And Viral Video Marketing
5:55 AM |As the number of internet user increases so does the marketing trend more and more companies are focusing on marketing their business online, the e-commerce industry is very big.
Online video marketing is also one of the best technique of marketing and promoting products or services online. It is not only suitable for business owners but also for individuals who have different skills that they would like to show the world.
YouTube is one of the best platform for making your videos go viral but now there's a new trend, Vine mobile application that allows you to create 6 second video clips.
Many of the regular users have become very popular acroos the globe and they have been featured on many news websites.
So, if you too have some skills that you would like to share with the world i'd recommend that you should try making a video and trust it'll go viral if people find it entertaining and amusing.
Talent hunters are on the loose and they have found so many talented people online, the biggest example would be Justin Bieber who too started off as a ameteur and now he's one of the most popular celebrity in the world!
If you are a graphic designer or a innovator you can most certainly impress the target audience online rather than exhibiting your skills offline because the power of social media is very exceptional.
Reaching your target audience is much more simpler and it doesn't even require any money you can do everything for free. It's not even very complicated anyone can do it.
You want to make sure that you upload videos regularly. Once people have seen your video and are familiar with it they will more than likely stop watching it. Posting new material will keep your viewers coming back to see what kinds of new things you are promoting.
Now that you have read this article, you should have a solid grounding in the basics of video marketing. This technique can be a very effective way to promote your business and market you skills online. By keeping the advice you have just read in mind, you can start using online videos for reaching your desired audience online easily.
Your videos will become popular if you share them efficiently. You should create an account on YouTube and on other similar sites your audience uses, feature your videos on your site or blog and share them on social networks. If possible, get other bloggers and people who are influential on social networks to share your videos.
Read more…
Online video marketing is also one of the best technique of marketing and promoting products or services online. It is not only suitable for business owners but also for individuals who have different skills that they would like to show the world.
YouTube is one of the best platform for making your videos go viral but now there's a new trend, Vine mobile application that allows you to create 6 second video clips.
Many of the regular users have become very popular acroos the globe and they have been featured on many news websites.
So, if you too have some skills that you would like to share with the world i'd recommend that you should try making a video and trust it'll go viral if people find it entertaining and amusing.
Talent hunters are on the loose and they have found so many talented people online, the biggest example would be Justin Bieber who too started off as a ameteur and now he's one of the most popular celebrity in the world!
If you are a graphic designer or a innovator you can most certainly impress the target audience online rather than exhibiting your skills offline because the power of social media is very exceptional.
Reaching your target audience is much more simpler and it doesn't even require any money you can do everything for free. It's not even very complicated anyone can do it.
You want to make sure that you upload videos regularly. Once people have seen your video and are familiar with it they will more than likely stop watching it. Posting new material will keep your viewers coming back to see what kinds of new things you are promoting.
Now that you have read this article, you should have a solid grounding in the basics of video marketing. This technique can be a very effective way to promote your business and market you skills online. By keeping the advice you have just read in mind, you can start using online videos for reaching your desired audience online easily.
Your videos will become popular if you share them efficiently. You should create an account on YouTube and on other similar sites your audience uses, feature your videos on your site or blog and share them on social networks. If possible, get other bloggers and people who are influential on social networks to share your videos.
Improve ROI With Targeted Email Marketing Campaigns
3:54 AM |Email marketing is like a two way conversation - a platform for you to find out the make-up of your clientele and respond accordingly. So make sure that you respect the requirements of your database and vis-a-vis fine tune your future campaigns.
Acquired a huge database, created an attractive email campaign, released the mailer with an eye-catching subject line and still not gaining expected revenue? Gone are the days where sending generic email marketing campaigns will fetch you improved open rates and augmented ROI. In the contemporary virtual world, such broad level strategies will not only harm your online reputation, but also diminish your open rates and hamper your brand image.
Successful email marketing is now based on the quality of your database and how you craft your target marketing strategies. Here are a few tips that you can follow to start with:
1) Create precise attributes for your email database - the first step; know your target market properly. The logic that works here is simple - a person's gender, age, marital status, income and location can make a huge impact on the kind of products they look for in the virtual world. For example sending an email about latest sports shoes to a person who is not interested in sports is not just senseless, but is also a waste of your resources.
2) Endeavor to know more about the recipient accessing your emails - start with who is opening your emails? How often do they open your emails? Is there anything specific they look for in your emails? Do they purchase frequently on your website and several other such details.
3)Create an online persona for your database - based on the details you have acquired thus, categories your database and target them accordingly. For example, with the details you have just gained, you can now figure out the people who are actually interested in sports shoes and send an exclusive email for them. This would not just improve your open rates, but would also mean an immense enhancement in your brand image.
Nobody likes to be bombarded with marketing emails all the time. So make sure that have a clear idea of what your email base is looking for from your emails. iCubes provides specialized feature of real time tracking and analysis of conversion on your email marketing campaigns and helps to determine the performance of newsletters. There are several ways to understand the online needs and requirements of your database - conduct an online survey to find out their favorite products; ask them what exactly are they looking for from your emails; ask them how frequent would they like to receive them and thus build a better relationship with your customer base.
Read more…
Acquired a huge database, created an attractive email campaign, released the mailer with an eye-catching subject line and still not gaining expected revenue? Gone are the days where sending generic email marketing campaigns will fetch you improved open rates and augmented ROI. In the contemporary virtual world, such broad level strategies will not only harm your online reputation, but also diminish your open rates and hamper your brand image.
Successful email marketing is now based on the quality of your database and how you craft your target marketing strategies. Here are a few tips that you can follow to start with:
1) Create precise attributes for your email database - the first step; know your target market properly. The logic that works here is simple - a person's gender, age, marital status, income and location can make a huge impact on the kind of products they look for in the virtual world. For example sending an email about latest sports shoes to a person who is not interested in sports is not just senseless, but is also a waste of your resources.
2) Endeavor to know more about the recipient accessing your emails - start with who is opening your emails? How often do they open your emails? Is there anything specific they look for in your emails? Do they purchase frequently on your website and several other such details.
3)Create an online persona for your database - based on the details you have acquired thus, categories your database and target them accordingly. For example, with the details you have just gained, you can now figure out the people who are actually interested in sports shoes and send an exclusive email for them. This would not just improve your open rates, but would also mean an immense enhancement in your brand image.
Nobody likes to be bombarded with marketing emails all the time. So make sure that have a clear idea of what your email base is looking for from your emails. iCubes provides specialized feature of real time tracking and analysis of conversion on your email marketing campaigns and helps to determine the performance of newsletters. There are several ways to understand the online needs and requirements of your database - conduct an online survey to find out their favorite products; ask them what exactly are they looking for from your emails; ask them how frequent would they like to receive them and thus build a better relationship with your customer base.
