Marketing & PR Firms - What Are the Roles in a Marketing Team?
Saturday, November 23, 2013
The roles in a marketing team are designed to generate maximum revenue for a company. There are a number of positions within the team. Some team members work on strategy while others focus on generating a target audience for the company's products or services. Businesses need strong marketing for continued success.
Director
A marketing director leads the marketing team. The director, whose title might be vice president-marketing, formulates strategies that will increase potential revenue. Inc. Magazine describes director as the marketing team nucleus. The director's role is partly to ensure that the marketing team meets its goals.
Business Development Manager
A good business development manager gives the company a competitive edge. He or she decides which new products or services will be profitable or otherwise advantageous for the company. Business development is crucial in the development of strong sales plans.
Manager / Analyst
Marketing managers and analysts focus on customer demographics. Marketing managers help the company find its customer base. They turn strategies developed by the director into marketing plans. Managers may be responsible for developing relationships with local media outlets to broadcast newsworthy information about the company. Marketing analysts research and analyze specific customer information, including age and income. Analysts must be able to communicate findings to senior management. Knowledge in a variety of marketing campaign techniques is essential.
Marketing Communications Director and Staff Members
A marketing communications director is responsible for overseeing the written and video promotions of the company's products and services. Depending on the size of the company, he or she may have a staff of writers and producers of video to turn out brochures, mailings, catalogues and other sales aids. Some companies feel that they should have a social media specialist, to take advantage of opportunities to get out the word about the company, it products and its services in channels generally termed "the new media." The Nielsen Group conducted a study in conjunction with Facebook that found ad campaigns integrated with social media components were more successful than other campaigns.
Tags:
Marketing, Marketing amp; PR Firms
Director
A marketing director leads the marketing team. The director, whose title might be vice president-marketing, formulates strategies that will increase potential revenue. Inc. Magazine describes director as the marketing team nucleus. The director's role is partly to ensure that the marketing team meets its goals.
Business Development Manager
A good business development manager gives the company a competitive edge. He or she decides which new products or services will be profitable or otherwise advantageous for the company. Business development is crucial in the development of strong sales plans.
Manager / Analyst
Marketing managers and analysts focus on customer demographics. Marketing managers help the company find its customer base. They turn strategies developed by the director into marketing plans. Managers may be responsible for developing relationships with local media outlets to broadcast newsworthy information about the company. Marketing analysts research and analyze specific customer information, including age and income. Analysts must be able to communicate findings to senior management. Knowledge in a variety of marketing campaign techniques is essential.
Marketing Communications Director and Staff Members
A marketing communications director is responsible for overseeing the written and video promotions of the company's products and services. Depending on the size of the company, he or she may have a staff of writers and producers of video to turn out brochures, mailings, catalogues and other sales aids. Some companies feel that they should have a social media specialist, to take advantage of opportunities to get out the word about the company, it products and its services in channels generally termed "the new media." The Nielsen Group conducted a study in conjunction with Facebook that found ad campaigns integrated with social media components were more successful than other campaigns.
