Marketing & PR Firms - How to Get More Bang for Your Buck With Marketing Outsourcing
Saturday, November 23, 2013
Outsourcing your marketing to a specialist saves you money by cutting out the costs of an internal marketing department. You can spend the money on marketing campaigns rather than on employees. Using a marketing specialist can improve the results of your campaigns, increasing revenue. Outsourcing also lets you take advantage of marketing opportunities immediately, creating further revenue opportunities. Paying an outsourced supplier by results gives you even more bang for your buck.
1
Reduce your staff costs. Eliminate the salaries, benefits and other costs of recruiting, training and retaining experienced marketing staff. Gain access to highly qualified marketing professionals in outsourcing companies. Divert your marketing budget from overheads to campaigns and programs that deliver results. Retain key employees with strategic marketing and project management skills to coordinate the work of outsourced suppliers. According to the "Harvard Business Review," 53 percent of marketing executives in a survey reported plans to outsource most of their marketing activities.
2
Access specialist skills that you cannot afford to hire permanently. Programs such as one-to-one direct marketing, event management or distributor management are important to marketing success; however they require specialist skills to deliver results. According to the "Harvard Business Review." marketing directors need to know how to identify the right skills and where to access them.
3
Hit the ground running when unexpected opportunities arise. Take advantage of short-term revenue opportunities by outsourcing marketing. Outsourcing firms can take projects and run with them, according to "Businessweek." Planning and implementing programs internally would take time and reduce the window of opportunity.
4
Drive a better return on marketing investment. Specialist marketing firms are likely to deliver better results than employees with general marketing skills. Measure campaign and program results to identify the return.
5
Use resourcing to supplement your internal team. Resourcing is an alternative form of outsourcing, according to technology marketing recruitment firm Wilson Miller Resourcing. A marketing professional works inside your company as a short- or medium-term member of your team and is a liaison with an approved agency to deliver specific campaigns or programs.
6
Agree to pay the outsourcing firm by results. Payment by results is becoming a popular arrangement between clients and agencies, particularly for online campaigns, according to "Marketing Week." Use the payment arrangement as an incentive to outsourcing suppliers to produce better results.
Tags:
Marketing, Marketing amp; PR Firms
1
Reduce your staff costs. Eliminate the salaries, benefits and other costs of recruiting, training and retaining experienced marketing staff. Gain access to highly qualified marketing professionals in outsourcing companies. Divert your marketing budget from overheads to campaigns and programs that deliver results. Retain key employees with strategic marketing and project management skills to coordinate the work of outsourced suppliers. According to the "Harvard Business Review," 53 percent of marketing executives in a survey reported plans to outsource most of their marketing activities.
2
Access specialist skills that you cannot afford to hire permanently. Programs such as one-to-one direct marketing, event management or distributor management are important to marketing success; however they require specialist skills to deliver results. According to the "Harvard Business Review." marketing directors need to know how to identify the right skills and where to access them.
3
Hit the ground running when unexpected opportunities arise. Take advantage of short-term revenue opportunities by outsourcing marketing. Outsourcing firms can take projects and run with them, according to "Businessweek." Planning and implementing programs internally would take time and reduce the window of opportunity.
4
Drive a better return on marketing investment. Specialist marketing firms are likely to deliver better results than employees with general marketing skills. Measure campaign and program results to identify the return.
5
Use resourcing to supplement your internal team. Resourcing is an alternative form of outsourcing, according to technology marketing recruitment firm Wilson Miller Resourcing. A marketing professional works inside your company as a short- or medium-term member of your team and is a liaison with an approved agency to deliver specific campaigns or programs.
6
Agree to pay the outsourcing firm by results. Payment by results is becoming a popular arrangement between clients and agencies, particularly for online campaigns, according to "Marketing Week." Use the payment arrangement as an incentive to outsourcing suppliers to produce better results.
