Marketing & PR Firms - How to Become a Client Relationship Manager
Saturday, November 23, 2013
A client relationship manager is a necessary position in all agencies and firms. He is responsible for proving to new clients that they picked the right agency. He will propose strategy to the client, manage campaigns, coordinate appropriate outside vendors and report on campaign results. Becoming a client relationship manager requires an appropriate degree and customer service experience.
1
Complete a degree in business administration, communication, marketing or some other related field. The degree should be completed at an accredited institution.
2
Complete multiple internships while securing your degree. Seek internships in different industries and for different positions. For example, a client relationship manager can work in any industry as a public relations associate, marketing associate, executive assistant or lawyer. Exposure to different types of work will help you determine where you are the best fit.
3
Map out a career path based on the positions you most want to secure. Keep in touch with associates at the companies you intern with. They will be your best contacts once you begin seeking a full time position.
4
Search for a position as a client relationship manager once you complete your degree. First, determine if there are any open positions at the places where you interned. Second, compile a list of agencies and firms that specialize in the type of work that you want to do, checking job listings as well.
5
Gain experience as a junior manager or associate once you are employed. Demonstrate a high level of competency with clients and always turn in work by the deadline. You can prove a high level of competency by always showing up to client meetings on time and prepared, calling the client periodically just to check in and keeping up with your research.
6
After three years or a similarly appropriate time frame, seek a promotion at your agency to become a client relationship manager. Put together a portfolio of your best work to demonstrate why you should be promoted. Your portfolio should include examples of projects with successful results as well as client testimonials. Demonstrating a proven track record with current clients provides a strong argument for approving the promotion.
Tags:
Marketing, Marketing amp; PR Firms
1
Complete a degree in business administration, communication, marketing or some other related field. The degree should be completed at an accredited institution.
2
Complete multiple internships while securing your degree. Seek internships in different industries and for different positions. For example, a client relationship manager can work in any industry as a public relations associate, marketing associate, executive assistant or lawyer. Exposure to different types of work will help you determine where you are the best fit.
3
Map out a career path based on the positions you most want to secure. Keep in touch with associates at the companies you intern with. They will be your best contacts once you begin seeking a full time position.
4
Search for a position as a client relationship manager once you complete your degree. First, determine if there are any open positions at the places where you interned. Second, compile a list of agencies and firms that specialize in the type of work that you want to do, checking job listings as well.
5
Gain experience as a junior manager or associate once you are employed. Demonstrate a high level of competency with clients and always turn in work by the deadline. You can prove a high level of competency by always showing up to client meetings on time and prepared, calling the client periodically just to check in and keeping up with your research.
6
After three years or a similarly appropriate time frame, seek a promotion at your agency to become a client relationship manager. Put together a portfolio of your best work to demonstrate why you should be promoted. Your portfolio should include examples of projects with successful results as well as client testimonials. Demonstrating a proven track record with current clients provides a strong argument for approving the promotion.
