Marketing & PR Firms - How to Charge for Marketing
Saturday, November 23, 2013
When first getting started as a marketing consultant or freelancer, you will need to consider which type of marketing activities you will perform, and how much you will charge for them. As a benchmark, the website Career Bliss shows that the average salary of a freelance working consultant is $59,000 per year. Keep in mind, however, that the way you will reach or exceed this number depends on a variety of factors including your experience level, how many hours you plan to work, employer size, location, and what type of marketing activities you perform.
1
Consider which kind of marketing activities you want to perform. There are a variety of categories to choose from including print media, digital marketing, radio advertising, and television commercials.
2
Determine how you will bill your clients. Two common ways to charge for your marketing activities are by the number of hours you work per pay cycle, or through an agreed upon flat fee per project.
3
Agree upon a reasonable hourly rate or flat fee with your client(s). This rate should be commensurate with your experience level and the scope of the work. According to the Internal Revenue Service website you will need to pay independent contractor tax rates on all payments received from your work if you are not incorporated. You may want to increase your rates to cover this fee.
4
Find good accounting software. You will want to look for software that allows you to brand your invoices and set up recurring bills for any long-term client work. The PC Mag website provides a comparison chart of four different types of accounting software that can be used.
Tags:
Marketing, Marketing amp; PR Firms
1
Consider which kind of marketing activities you want to perform. There are a variety of categories to choose from including print media, digital marketing, radio advertising, and television commercials.
2
Determine how you will bill your clients. Two common ways to charge for your marketing activities are by the number of hours you work per pay cycle, or through an agreed upon flat fee per project.
3
Agree upon a reasonable hourly rate or flat fee with your client(s). This rate should be commensurate with your experience level and the scope of the work. According to the Internal Revenue Service website you will need to pay independent contractor tax rates on all payments received from your work if you are not incorporated. You may want to increase your rates to cover this fee.
4
Find good accounting software. You will want to look for software that allows you to brand your invoices and set up recurring bills for any long-term client work. The PC Mag website provides a comparison chart of four different types of accounting software that can be used.
