Marketing & PR Firms - Types of Writing Communication Businesses
Saturday, November 23, 2013
Organizations seeking to outsource their writing communications have a choice of suppliers, from public relations consultancies and technical writing companies to freelance writers. There are also writing communication businesses that specialize in particular media such as writing white papers or producing consumer magazines and newsletters. Advertising agencies and marketing firms may offer writing communication as part of their service, but are likely to use freelance sources to complete the work.
Technical
Technical writing businesses create documentation that describes the performance, specification and use of products. Their output includes data sheets, product guides, product specification sheets, product content for the Web, white papers, user manuals and instruction booklets. According to the Society for Technical Communications, good technical writers can save an organization money by creating documentation that "streamlines operations and improves bottom-line performance."
Relationship Publishing
Organizations use regular newsletters and magazines to build relationships with their customers. Publications range from simple technical newsletters to full-color magazines that are equivalent in quality and content to the best consumer publications. Free in-flight magazines from major airlines are a good example of the quality end of the spectrum. To offer readers value, the publications must feature high-quality writing rather than pages of product information. Specialist publishers such as the Redwood Group provide editorial services, frequently using well-known, high-caliber writers.
Web Content
Web content requires special writing skills that combine effective copywriting with an understanding of search engine optimization (SEO) techniques. The aim is to produce compelling content that is relevant to the reader and also contains the right keywords to achieve a high ranking with search engines. Web content services are available from online marketing agencies, Web content developers and freelance writers.
Press Information
A steady flow of press releases is essential to maintain an organization's reputation and to support other ongoing marketing activities. While many organizations handle the writing and distribution of press releases internally, others use the writing services of public relations firms or independent public relations consultants. The Council of Public Relations Firms provides a directory of consultants.
White Papers
White papers are among the most important tools for marketing complex products or services. In fact, respondents to Eccolo Media's 2008 survey of technology buyers reported that white papers were more influential in the purchasing process than any other type of marketing collateral. In recognition of white papers' growing importance, a number of writing companies now offer a specialist service in this field.
Freelance Writers
Freelance writers tackle writing tasks across the communication spectrum. While the majority are independent, a number offer their services through writing agencies that match writers' skills with client requirements and offer clients a project management service. You can find details of independent writers and writing agencies on the Internet.
Tags:
Marketing, Marketing amp; PR Firms
Technical
Technical writing businesses create documentation that describes the performance, specification and use of products. Their output includes data sheets, product guides, product specification sheets, product content for the Web, white papers, user manuals and instruction booklets. According to the Society for Technical Communications, good technical writers can save an organization money by creating documentation that "streamlines operations and improves bottom-line performance."
Relationship Publishing
Organizations use regular newsletters and magazines to build relationships with their customers. Publications range from simple technical newsletters to full-color magazines that are equivalent in quality and content to the best consumer publications. Free in-flight magazines from major airlines are a good example of the quality end of the spectrum. To offer readers value, the publications must feature high-quality writing rather than pages of product information. Specialist publishers such as the Redwood Group provide editorial services, frequently using well-known, high-caliber writers.
Web Content
Web content requires special writing skills that combine effective copywriting with an understanding of search engine optimization (SEO) techniques. The aim is to produce compelling content that is relevant to the reader and also contains the right keywords to achieve a high ranking with search engines. Web content services are available from online marketing agencies, Web content developers and freelance writers.
Press Information
A steady flow of press releases is essential to maintain an organization's reputation and to support other ongoing marketing activities. While many organizations handle the writing and distribution of press releases internally, others use the writing services of public relations firms or independent public relations consultants. The Council of Public Relations Firms provides a directory of consultants.
White Papers
White papers are among the most important tools for marketing complex products or services. In fact, respondents to Eccolo Media's 2008 survey of technology buyers reported that white papers were more influential in the purchasing process than any other type of marketing collateral. In recognition of white papers' growing importance, a number of writing companies now offer a specialist service in this field.
Freelance Writers
Freelance writers tackle writing tasks across the communication spectrum. While the majority are independent, a number offer their services through writing agencies that match writers' skills with client requirements and offer clients a project management service. You can find details of independent writers and writing agencies on the Internet.
