Marketing & PR Firms - Manager Tools for Marketing
Saturday, November 23, 2013
Marketing managers utilize a variety of online and offline tools to help them execute daily tasks. From customer relationship management programs that create reports and manage campaigns, to graphic design software that produces colorful brochures, marketing professionals must be versed in most technologies. Marketing management tools are also helpful for analyzing and measuring the success of campaigns.
Customer Relationship Management
Customer relationship management tools (CRM) help manage every aspect of a company's relationship with its customers. The purpose of CRM is to create customer satisfaction and loyalty, reduce costs, increase efficiency and generate sales. Online CRM applications use information inputted by sales and marketing teams to create a central repository of updated and high quality information. By producing a comprehensive view of customers in real-time, management and marketing teams can quickly make decisions that encourage repeat sales and streamline internal business processes. Some of the features that enable marketing professionals to effectively manage customer information are dashboard, contact management, mass emailing and subscription, and cost analysis functions.
Reputation Management
With the advent of the World Wide Web and widespread use of search engines, reputation management tools are increasingly used by marketing departments to assess how other businesses and customers view them. A recent Digimind survey predicted that the reputation management business is projected to grow to more than $3 billion by 2013. As a result, companies are providing tools that score businesses based on positive or negative results in search engines such as Google. Reputation management tools also help managers measure the number of comments posted about their company on social media websites; calculate the number of times their company is mentioned in blogs; and import contact information from different websites.
Word Processing
Although one of the more basic tools used in marketing, word processing is used for everything from proposals to basic office memos. Internal communications departments often create documents that serve as references for different internal processes, or as training documents for new employee databases. Word processing software is often used to create these basic templates, which are circulated throughout organizations and posted on employee websites. This electronic tool is also useful for simple notes and letters included in direct mailings, or for writing press releases distributed to media.
Graphic Design
Graphic designers often work closely with marketing departments to create the glossy brochures and promotional materials handed out to clients and prospective customers. In smaller marketing departments, some employees work directly with graphic design and image editing software to create posters, displays and invitations to promote events and conferences. Graphic design tools are also used to create and edit content that is posted on websites.
Tags:
Marketing, Marketing amp; PR Firms
Customer Relationship Management
Customer relationship management tools (CRM) help manage every aspect of a company's relationship with its customers. The purpose of CRM is to create customer satisfaction and loyalty, reduce costs, increase efficiency and generate sales. Online CRM applications use information inputted by sales and marketing teams to create a central repository of updated and high quality information. By producing a comprehensive view of customers in real-time, management and marketing teams can quickly make decisions that encourage repeat sales and streamline internal business processes. Some of the features that enable marketing professionals to effectively manage customer information are dashboard, contact management, mass emailing and subscription, and cost analysis functions.
Reputation Management
With the advent of the World Wide Web and widespread use of search engines, reputation management tools are increasingly used by marketing departments to assess how other businesses and customers view them. A recent Digimind survey predicted that the reputation management business is projected to grow to more than $3 billion by 2013. As a result, companies are providing tools that score businesses based on positive or negative results in search engines such as Google. Reputation management tools also help managers measure the number of comments posted about their company on social media websites; calculate the number of times their company is mentioned in blogs; and import contact information from different websites.
Word Processing
Although one of the more basic tools used in marketing, word processing is used for everything from proposals to basic office memos. Internal communications departments often create documents that serve as references for different internal processes, or as training documents for new employee databases. Word processing software is often used to create these basic templates, which are circulated throughout organizations and posted on employee websites. This electronic tool is also useful for simple notes and letters included in direct mailings, or for writing press releases distributed to media.
Graphic Design
Graphic designers often work closely with marketing departments to create the glossy brochures and promotional materials handed out to clients and prospective customers. In smaller marketing departments, some employees work directly with graphic design and image editing software to create posters, displays and invitations to promote events and conferences. Graphic design tools are also used to create and edit content that is posted on websites.
