Marketing & PR Firms - Salary of a Sales Marketer
Saturday, November 23, 2013
Sales and marketing complement each other, so much so that those enrolled in business schools take sales and marketing courses. Sales marketers, particularly sales managers, need to be well-versed in both sales and marketing because they need to know to whom they are rolling out marketing plans in a particular demographic. Because of the vast array of sales jobs that may require sales and marketing skills, the salary range of sales marketers varies.
Median Salaries
As of 2011, the Bureau of Labor Statistics reports in its latest publication that the median salary for a sales marketer is $36,790. The BLS reports that people just starting out in the field earn $16,410. Those who have been around longer earn $41,990 if they are in the 75th percentile of wage earners and $71,830 if they are in the 90th percentile.
Salaries According to Job Function
The average salary of sales marketers is based on job function, according to the Bureau of Labor Statistics. For example, as of the Bureau's latest publication date, people in retail earn between $22,000 and $29,000 a year, on average, for 2011. In sharp contrast, sales marketers in the field of investments or securities earn approximately $100,000, on average.
Geographical Factors
Where you choose to work may be just as important as the industry in which you choose to work because some states have more employment opportunities than others. For example, Florida has better-than-average employment opportunities for sales professionals and the average salary, at $37,320 a year, is slightly higher than the national average. New Hampshire and Delaware, respectively, follow Florida with comparable salaries.
Best Paying Locations
In New York, Connecticut, the District of Columbia, New Jersey and Massachusetts, sales marketers earn salaries well above the national average. In New York, the state with the best salary, sales professionals earn $45,840. In Connecticut and the District of Columbia, sales professionals earn $44,550 and $43,360, respectively. Finally, employers in New Jersey and Massachusetts pay their employees $43,170 and $43,100, respectively.
Final Considerations
While a college degree may be unnecessary for a sales marketer's position, people looking to work in the field may want to pursue a four-year college degree in business or an advanced degree in marketing or business. Employers that pay top-tier salaries, such as employers in the investment and securities industry, hire people with college degrees from business schools and tend to require advance degrees.
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Marketing, Marketing amp; PR Firms
Median Salaries
As of 2011, the Bureau of Labor Statistics reports in its latest publication that the median salary for a sales marketer is $36,790. The BLS reports that people just starting out in the field earn $16,410. Those who have been around longer earn $41,990 if they are in the 75th percentile of wage earners and $71,830 if they are in the 90th percentile.
Salaries According to Job Function
The average salary of sales marketers is based on job function, according to the Bureau of Labor Statistics. For example, as of the Bureau's latest publication date, people in retail earn between $22,000 and $29,000 a year, on average, for 2011. In sharp contrast, sales marketers in the field of investments or securities earn approximately $100,000, on average.
Geographical Factors
Where you choose to work may be just as important as the industry in which you choose to work because some states have more employment opportunities than others. For example, Florida has better-than-average employment opportunities for sales professionals and the average salary, at $37,320 a year, is slightly higher than the national average. New Hampshire and Delaware, respectively, follow Florida with comparable salaries.
Best Paying Locations
In New York, Connecticut, the District of Columbia, New Jersey and Massachusetts, sales marketers earn salaries well above the national average. In New York, the state with the best salary, sales professionals earn $45,840. In Connecticut and the District of Columbia, sales professionals earn $44,550 and $43,360, respectively. Finally, employers in New Jersey and Massachusetts pay their employees $43,170 and $43,100, respectively.
Final Considerations
While a college degree may be unnecessary for a sales marketer's position, people looking to work in the field may want to pursue a four-year college degree in business or an advanced degree in marketing or business. Employers that pay top-tier salaries, such as employers in the investment and securities industry, hire people with college degrees from business schools and tend to require advance degrees.
