Marketing & PR Firms - Can I Be a Successful Financial Advisor Without Cold Calling?
Saturday, November 23, 2013
Financial advisors assist clients in managing financial assets and making both short and long-term investing strategies. A financial advisor may work with a bank, brokerage firm or other financial institution, or may be an independent broker. In the event a financial advisor needs to solicit new clients, there are ways to successfully reach potential customers without the need for cold-calling, or showing up or telephoning a prospect unannounced.
Leverage Your Contacts
Ask existing clients for referrals to individuals who might benefit from financial advisory services. People are often more comfortable hiring a professional who comes with a personal recommendation than hiring a stranger. Ask colleagues in other industries, friends, neighbors and relatives for referrals. Taking this approach can assist in successfully building a client base without making cold calls.
Volunteer
Participating in community organizations as a volunteer will help a financial advisor come in contact with potential clients. The benefit of this approach is that people will get to know the advisor personally, which in turn, can help build trust in his ability as a financial advisor.
Give Free Advice
Donating time and talent to groups can help a financial advisor access to potential clients without cold-calling. Examples include speaking to retirees at a senior center about wealth management or speaking to an investment club about high-performing stocks. This approach will help establish the advisor as a helpful, trustworthy and knowledgeable professional.
Join Networking Groups
Networking groups are designed to help people make business connections. Not only does participation provide the potential of linking to individual clients, but to group clients as well. In networking groups, members also have the opportunity to talk about their industries and the services they provide. Sharing information about areas of expertise will help prospective clients better understand the services financial advisors offer.
Join Business Organizations
Joining industry associations and organizations like chambers of commerce can help increase a financial advisor's visibility and help him meet new contacts. Business organizations frequently conduct mixers, business seminars and trade expositions that allow members to network. These events can help a financial planner connect with financial institutions that may agree to refer clients seeking financial advisory expertise they may not possess.
Find Clients Online
Develop a website with a blog that facilitates the sharing of information with prospective clients. Join social networking groups such as Facebook and LinkedIn and add links to the main website. This will help people surfing the web for information on financial advisory services to connect, which can increase the chances of success without the need for cold calling.
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Marketing, Marketing amp; PR Firms
Leverage Your Contacts
Ask existing clients for referrals to individuals who might benefit from financial advisory services. People are often more comfortable hiring a professional who comes with a personal recommendation than hiring a stranger. Ask colleagues in other industries, friends, neighbors and relatives for referrals. Taking this approach can assist in successfully building a client base without making cold calls.
Volunteer
Participating in community organizations as a volunteer will help a financial advisor come in contact with potential clients. The benefit of this approach is that people will get to know the advisor personally, which in turn, can help build trust in his ability as a financial advisor.
Give Free Advice
Donating time and talent to groups can help a financial advisor access to potential clients without cold-calling. Examples include speaking to retirees at a senior center about wealth management or speaking to an investment club about high-performing stocks. This approach will help establish the advisor as a helpful, trustworthy and knowledgeable professional.
Join Networking Groups
Networking groups are designed to help people make business connections. Not only does participation provide the potential of linking to individual clients, but to group clients as well. In networking groups, members also have the opportunity to talk about their industries and the services they provide. Sharing information about areas of expertise will help prospective clients better understand the services financial advisors offer.
Join Business Organizations
Joining industry associations and organizations like chambers of commerce can help increase a financial advisor's visibility and help him meet new contacts. Business organizations frequently conduct mixers, business seminars and trade expositions that allow members to network. These events can help a financial planner connect with financial institutions that may agree to refer clients seeking financial advisory expertise they may not possess.
Find Clients Online
Develop a website with a blog that facilitates the sharing of information with prospective clients. Join social networking groups such as Facebook and LinkedIn and add links to the main website. This will help people surfing the web for information on financial advisory services to connect, which can increase the chances of success without the need for cold calling.
