Marketing & PR Firms - The Advantages of Being a Marketing Coordinator
Saturday, November 23, 2013
The varied responsibilities of a marketing coordinator makes this position attractive for professionals interested in mixing it up from day-to-day. From working on proposals to disseminating marketing copy to attracting new clients, marketing coordinators may have their hands in numerous aspects of the company's operations. There are numerous advantages to this position, all of which have some kind of professional benefit.
Varied Responsibilities
The job of a marketing coordinator is not a dull one; the responsibilities may differ from day to day, depending on the needs of the position. This keeps it interesting for the person fulfilling that particular job. A marketing coordinator might build out a proposal one day, implement a large-scale marketing campaign the next and meet with a potential new marketing client the day after that. These varied responsibilities means that the position will continue to be challenging for the coordinator, as she gains continued professional experience.
Frequent Public/Client Interaction
Marketing coordinators interact with more than just the people in the office; they may also interact with the public or company clients, as they set marketing plans in motion. This keeps the job interesting, as marketing coordinators have the chance to mingle with people of all personality types as they fulfill the responsibilities of their positions. Moreover, these professional contacts help to build the coordinator's network, which could lead to future opportunities.
Travel
Marketing coordinators often act as company representatives, traveling to various tradeshows, expos and other events to market to the company. She may set up a booth for the company to tout its products or services, or simply attend to network and meet up with other professionals that may be valuable contacts. The travel involved to do this is a key advantage of being a marketing coordinator, particularly for companies with travel-oriented resources and budgets.
Possibility of Sales Commission
Because part of a marketing coordinator's job may center on the ability to sell, this professional may also realize sale commission in addition to her base marketing coordinator salary. Marketing and advertising go hand-in-hand, so for marketing coordinators working with businesses that sell a product or service, or offer advertising packages as a part of the company's offerings, a marketing coordinator has the potential to close some of those sales because of her role in marketing to said customers.
Tags:
Marketing, Marketing amp; PR Firms
Varied Responsibilities
The job of a marketing coordinator is not a dull one; the responsibilities may differ from day to day, depending on the needs of the position. This keeps it interesting for the person fulfilling that particular job. A marketing coordinator might build out a proposal one day, implement a large-scale marketing campaign the next and meet with a potential new marketing client the day after that. These varied responsibilities means that the position will continue to be challenging for the coordinator, as she gains continued professional experience.
Frequent Public/Client Interaction
Marketing coordinators interact with more than just the people in the office; they may also interact with the public or company clients, as they set marketing plans in motion. This keeps the job interesting, as marketing coordinators have the chance to mingle with people of all personality types as they fulfill the responsibilities of their positions. Moreover, these professional contacts help to build the coordinator's network, which could lead to future opportunities.
Travel
Marketing coordinators often act as company representatives, traveling to various tradeshows, expos and other events to market to the company. She may set up a booth for the company to tout its products or services, or simply attend to network and meet up with other professionals that may be valuable contacts. The travel involved to do this is a key advantage of being a marketing coordinator, particularly for companies with travel-oriented resources and budgets.
Possibility of Sales Commission
Because part of a marketing coordinator's job may center on the ability to sell, this professional may also realize sale commission in addition to her base marketing coordinator salary. Marketing and advertising go hand-in-hand, so for marketing coordinators working with businesses that sell a product or service, or offer advertising packages as a part of the company's offerings, a marketing coordinator has the potential to close some of those sales because of her role in marketing to said customers.
