Marketing & PR Firms - What Kinds of Character Traits & Interpersonal Skills Will You Need to Be a Marketing Entrepreneur?
Saturday, November 23, 2013
Succeeding as a marketing entrepreneur requires traits and interpersonal skills that could fill a book. In a nutshell, the successful entrepreneur is open-minded, consistent, has the ability to plan, a willingness to learn, and remains accountable for his actions. At the core of successful marketing is an entrepreneur with a deep and abiding appreciation for the people he works with and the work he does.
Outgoing Personality
A wallflower in the marketing field is not going to become a marketing entrepreneur. A trait most marketing entrepreneurs share is they enjoy meeting and working with new people. Marketing people are outgoing and extroverted, with warm personalities, and are usually ready, willing and able to take the podium at a moment’s notice.
Business Acumen
Marketing entrepreneurs by nature are forward thinkers. They assess a business climate and adjust to its constant changes, keeping watch for future developments and systems to use in their marketing efforts. This requires a certain amount of courage, enthusiasm and business sense that allows them to see things that others don’t.
Honesty and Integrity
Not all marketing professionals have honesty and integrity, but the definition of “marketing entrepreneur” includes someone with those qualities. A marketing entrepreneur values his customers and understands that people don’t like lies or false promises. A successful marketing entrepreneur understands that honesty and integrity top the list when dealing with clients.
Creative Thinkers
Most marketing entrepreneurs are creative thinkers who color outside the lines. They have a clear vision of what they want to achieve for themselves and their clients. Since marketing also involves the branding of a company or a product, the perceptive marketing entrepreneur understands combining vision with commitment and follow-through.
Communication
Paramount to the career of a marketing entrepreneur is his ability to communicate with people from all occupations and income levels. He needs to be as effective in his boardroom communication as he is talking with the hot dog vendor on the street, because the marketing entrepreneur recognizes that everyone is a potential client.
Tags:
Marketing, Marketing amp; PR Firms
Outgoing Personality
A wallflower in the marketing field is not going to become a marketing entrepreneur. A trait most marketing entrepreneurs share is they enjoy meeting and working with new people. Marketing people are outgoing and extroverted, with warm personalities, and are usually ready, willing and able to take the podium at a moment’s notice.
Business Acumen
Marketing entrepreneurs by nature are forward thinkers. They assess a business climate and adjust to its constant changes, keeping watch for future developments and systems to use in their marketing efforts. This requires a certain amount of courage, enthusiasm and business sense that allows them to see things that others don’t.
Honesty and Integrity
Not all marketing professionals have honesty and integrity, but the definition of “marketing entrepreneur” includes someone with those qualities. A marketing entrepreneur values his customers and understands that people don’t like lies or false promises. A successful marketing entrepreneur understands that honesty and integrity top the list when dealing with clients.
Creative Thinkers
Most marketing entrepreneurs are creative thinkers who color outside the lines. They have a clear vision of what they want to achieve for themselves and their clients. Since marketing also involves the branding of a company or a product, the perceptive marketing entrepreneur understands combining vision with commitment and follow-through.
Communication
Paramount to the career of a marketing entrepreneur is his ability to communicate with people from all occupations and income levels. He needs to be as effective in his boardroom communication as he is talking with the hot dog vendor on the street, because the marketing entrepreneur recognizes that everyone is a potential client.
