Marketing & PR Firms - The Advantages of Marketing Within an Organization
Saturday, November 23, 2013
Several key advantages come with using marketing in a company or organization. Marketing involves all the processes of moving products or services to the consumer. Some of these functions include creating product ideas, setting prices, establishing product distribution, and advertising. Sales is also considered a facet of marketing, whether sale reps work on the inside or outside. Companies that use marketing also keep better track of their customers through marketing research.
Increasing Brand Awareness
Marketing helps organizations increase brand awareness, which is when people recognize a company's brands, according to marketing expert Dave Dolak. They may not prefer the brand, but they are definitely aware of it. Companies that advertise their products can reach larger audiences of people. Most companies frequently repeat their advertisements. Through the repetition of television, radio, Internet and magazine ads, consumers become more aware of a company's brands. Organizations may also use jingles, slogans, or special characters to make commercials more recognizable -- all of which are a part of marketing.
Selling Products Consumers Want
Companies are more likely to sell their products if consumers want them. Some companies create products to help people solve particular problems. Teeth whiteners and hair color products are based on that concept. Marketers also conduct focus groups and phone surveys to determine which features, flavors, styles or sizes consumers want. People are more likely to buy products that meet their needs. Consumer tastes also vary by geographical region. Hence, marketers often sell variations of products in different markets.
Establishing the Right Prices
Marketing and product managers are usually responsible for setting prices. They often study the pricing structures of competitive products. Many ask consumers through marketing research how much they would pay for certain products and services. Consequently, they establish prices that are acceptible to customers. And a customer is more likely to buy an organization's products if they are within their price range. Marketing managers also price products high enough to cover the cost of producing them.
More Customer Traffic
Organizations that use marketing are likely to generate more customer traffic. For example, restaurants use coupon magazines and commercials to increase customer traffic during breakfast, lunch and dinner. Similarly, retailers promote their special services or low prices to attract customers. An increase in customer traffic leads to greater sales and profits.
Tags:
Marketing, Marketing amp; PR Firms
Increasing Brand Awareness
Marketing helps organizations increase brand awareness, which is when people recognize a company's brands, according to marketing expert Dave Dolak. They may not prefer the brand, but they are definitely aware of it. Companies that advertise their products can reach larger audiences of people. Most companies frequently repeat their advertisements. Through the repetition of television, radio, Internet and magazine ads, consumers become more aware of a company's brands. Organizations may also use jingles, slogans, or special characters to make commercials more recognizable -- all of which are a part of marketing.
Selling Products Consumers Want
Companies are more likely to sell their products if consumers want them. Some companies create products to help people solve particular problems. Teeth whiteners and hair color products are based on that concept. Marketers also conduct focus groups and phone surveys to determine which features, flavors, styles or sizes consumers want. People are more likely to buy products that meet their needs. Consumer tastes also vary by geographical region. Hence, marketers often sell variations of products in different markets.
Establishing the Right Prices
Marketing and product managers are usually responsible for setting prices. They often study the pricing structures of competitive products. Many ask consumers through marketing research how much they would pay for certain products and services. Consequently, they establish prices that are acceptible to customers. And a customer is more likely to buy an organization's products if they are within their price range. Marketing managers also price products high enough to cover the cost of producing them.
More Customer Traffic
Organizations that use marketing are likely to generate more customer traffic. For example, restaurants use coupon magazines and commercials to increase customer traffic during breakfast, lunch and dinner. Similarly, retailers promote their special services or low prices to attract customers. An increase in customer traffic leads to greater sales and profits.
