Online Marketing - How to Make Money for Your Business Using Search Engine Optimization
Sunday, November 24, 2013
Good search engine optimization is one of the most important factors in driving visitors to your website. Without optimizing your site, search engines will struggle to index its content and automatically lower its ranking on search results. As a result, traffic will be kept low, preventing your website from generating income via advertising or sales. By including optimization features such as meta descriptions, alt attributes and accurate page titles, you can move up the search engine rankings, target the correct customer and drive them to your site. The end result is a reliable source of revenue and a successful website.
Backlinks
A backlink is simply a link from another site to yours. Backlinks are one of the most important factors when search engines rank your site. That’s because the more backlinks pointing to your site, the more frequently search engine bots will visit and archive its content. The number of backlinks also gives search engines an accurate indication of how popular your site is with other users. There are many ways to backlink to your site, but the simplest are to collaborate with other sites, post content on your site that people will be genuinely interested in and write guest posts for other sites that link to your own.
Page Titles
When adding pages to your site, ensure the page title is relevant to search engine users. Use less than 70 characters, as this is the limit for search engine results. Avoid numbers, dates and unusual characters, while also keeping page titles short and carefully choosing your words. In short, imagine what you would type into a search engine to find the page, then use that search term in the page title.
Meta Descriptions
Meta descriptions are the descriptions for each page that appear on search engine results below the title. By adding a meta description to each page, you can ensure the exact phrase, sentence or description is seen by your target market. Make sure to use keywords in the meta description that are also included in the page title, as this will strengthen your ranking on search results. Avoid using more than 140 characters, as this is the limit search results display, and always try to hand write the meta description yourself -- search engine bots do a terrible job of automatically generating a description from your page content.
Permalinks
Permalinks are simply the URLs for each page of your site. They appear after the website address, so for example: www.mywebsite.com/permalink. When adding a page or post, custom write the permalink or HTML file yourself, and try to include keywords from the page that visitors and customers are likely to search for. Keep the permalink as short as possible and avoid using dates or folder structures.
Alt Attributes
An alt attribute is a brief description of an image that search engines use to identify its content. This enables the search engine to display image results for keywords and sentences, then forward traffic to your site when the image is clicked on. When adding images to your site, always include alt attributes in the image link code that briefly describes what the image depicts.
Avoid Tags
If you have to include tags on a webpage, use as few as possible. That’s because tags group multiple pages together -- repeatedly -- across your site. Search engine bots automatically de-rank duplicate pages and page content, so when they encounter the same page multiple times they lower its ranking on search results.
Google Adwords
Use the Google Adwords Keyword Tool. It enables you to see how many people search for a particular keyword or search term each month, both globally and locally. By targeting keywords that receive a large amount of traffic, you can create content on your site that brings in a steady flow of customers from search engines.
Tags:
Marketing, Online Marketing
Backlinks
A backlink is simply a link from another site to yours. Backlinks are one of the most important factors when search engines rank your site. That’s because the more backlinks pointing to your site, the more frequently search engine bots will visit and archive its content. The number of backlinks also gives search engines an accurate indication of how popular your site is with other users. There are many ways to backlink to your site, but the simplest are to collaborate with other sites, post content on your site that people will be genuinely interested in and write guest posts for other sites that link to your own.
Page Titles
When adding pages to your site, ensure the page title is relevant to search engine users. Use less than 70 characters, as this is the limit for search engine results. Avoid numbers, dates and unusual characters, while also keeping page titles short and carefully choosing your words. In short, imagine what you would type into a search engine to find the page, then use that search term in the page title.
Meta Descriptions
Meta descriptions are the descriptions for each page that appear on search engine results below the title. By adding a meta description to each page, you can ensure the exact phrase, sentence or description is seen by your target market. Make sure to use keywords in the meta description that are also included in the page title, as this will strengthen your ranking on search results. Avoid using more than 140 characters, as this is the limit search results display, and always try to hand write the meta description yourself -- search engine bots do a terrible job of automatically generating a description from your page content.
Permalinks
Permalinks are simply the URLs for each page of your site. They appear after the website address, so for example: www.mywebsite.com/permalink. When adding a page or post, custom write the permalink or HTML file yourself, and try to include keywords from the page that visitors and customers are likely to search for. Keep the permalink as short as possible and avoid using dates or folder structures.
Alt Attributes
An alt attribute is a brief description of an image that search engines use to identify its content. This enables the search engine to display image results for keywords and sentences, then forward traffic to your site when the image is clicked on. When adding images to your site, always include alt attributes in the image link code that briefly describes what the image depicts.
Avoid Tags
If you have to include tags on a webpage, use as few as possible. That’s because tags group multiple pages together -- repeatedly -- across your site. Search engine bots automatically de-rank duplicate pages and page content, so when they encounter the same page multiple times they lower its ranking on search results.
Google Adwords
Use the Google Adwords Keyword Tool. It enables you to see how many people search for a particular keyword or search term each month, both globally and locally. By targeting keywords that receive a large amount of traffic, you can create content on your site that brings in a steady flow of customers from search engines.
