Online Marketing - How to Increase Customer Base With YouTube Views
Sunday, November 24, 2013
Business owners dream of creating a video that goes viral and results in increasing their customer base. However, your video doesn’t need to get millions of subscribers to be successful as long as you attract customers who want what you’re selling. Before you start recording your video, review the challenges your target market faces. Then, start creating a video that addresses your prospect’s needs by showing how your product or service provides a solution that makes their lives easier.
Engage Your Audience
Increasing your customer base starts with creating videos that interest and engage the viewer. Create a script for your video that provides valuable information, or try creating a humor-filled video related to your business. Keep your branding in mind, though, and consider hiring people who look and speak well in front of the camera if you or your employees don’t feel capable of doing so. Add links to your business website in the video itself rather than relying on tags or video descriptions on YouTube to further interest viewers, says Chris Pirillo, a content publishing expert.
Create a Series
Keep people interested in what you’re selling by creating a series of videos. Load one video every week or two to pique interest, and ask viewers to share. Make sure each video in the series stands on its own, though, since people who share it may not provide a link back to the entire series. Mention in your video where to see the entire series and provide a link so new viewers know where to go. Encourage people to follow your videos by subscribing to your channel so followers are the first to know when you upload a new video.
Promote Your Video
Submit your video to bloggers who cover topics similar to what your business offers. For example, if you produce custom-made hats, send the link to blogs that cover fashion and accessories. Promote videos on your company blog by adding a YouTube subscription widget to the blog page. Comment and subscribe to other non-competing YouTube channels that appeal to the same target market as you do. Encourage them to visit your channel as a way to get introduced to their subscribers.
Use Annotations
YouTube allows you to edit your video at any time by adding annotations, such as adding call-outs and hyperlinks that make your video more interactive. This allows you to add funny comments and links to your website as well as push sales promotions. You can also add background information to your video, such as using an annotation to mention something interesting about the spokesman for your video or pointing to a feature of a product and mentioning a benefit. Annotations can be added anywhere, and you control when they appear and disappear.
Tags:
Marketing, Online Marketing
Engage Your Audience
Increasing your customer base starts with creating videos that interest and engage the viewer. Create a script for your video that provides valuable information, or try creating a humor-filled video related to your business. Keep your branding in mind, though, and consider hiring people who look and speak well in front of the camera if you or your employees don’t feel capable of doing so. Add links to your business website in the video itself rather than relying on tags or video descriptions on YouTube to further interest viewers, says Chris Pirillo, a content publishing expert.
Create a Series
Keep people interested in what you’re selling by creating a series of videos. Load one video every week or two to pique interest, and ask viewers to share. Make sure each video in the series stands on its own, though, since people who share it may not provide a link back to the entire series. Mention in your video where to see the entire series and provide a link so new viewers know where to go. Encourage people to follow your videos by subscribing to your channel so followers are the first to know when you upload a new video.
Promote Your Video
Submit your video to bloggers who cover topics similar to what your business offers. For example, if you produce custom-made hats, send the link to blogs that cover fashion and accessories. Promote videos on your company blog by adding a YouTube subscription widget to the blog page. Comment and subscribe to other non-competing YouTube channels that appeal to the same target market as you do. Encourage them to visit your channel as a way to get introduced to their subscribers.
Use Annotations
YouTube allows you to edit your video at any time by adding annotations, such as adding call-outs and hyperlinks that make your video more interactive. This allows you to add funny comments and links to your website as well as push sales promotions. You can also add background information to your video, such as using an annotation to mention something interesting about the spokesman for your video or pointing to a feature of a product and mentioning a benefit. Annotations can be added anywhere, and you control when they appear and disappear.
