Marketing & PR Firms - Sponsorship Duties
Saturday, November 23, 2013
Sponsorship can be in the form of cash support for a cause or through an in-kind donation of a product or service. The duties of a sponsorship program for a sponsor and the recipient organization are typically dictated in a sponsorship agreement. Sponsors -- primarily corporations and well-financed public or not-for-profit bodies, along with philanthropic individuals -- work with charities and educational institutions toward the development of common goals and causes.
Sponsor Duties
The duties of a sponsor may vary depending on the nature of the sponsorship agreement. Generally, the sponsor provides a defined cash amount or a product or service with a defined value to an organization. Sending a senior representative to the sponsored event is often a requirement. Other duties of sponsors may include providing promotional products or a logo for use on event banners and flyers.
Recipient Organization
The recipient organization works with the sponsoring body to ensure it receives the deliverables promised to it in exchange for the sponsorship cash or in-kind donation. Many sponsorship organizations donate for marketing purposes and want to ensure their brand and logo are properly represented at the event or within the organization. Recipient organizations ensure sponsor logos are sized and used on the proper documents, issue tax receipts and properly acknowledge the sponsoring body.
Relationship Development
Both parties involved in the sponsorship agreement should consider relationship development a shared duty. Getting to know each other, the dynamics of their respective organizations and learning even more about the mandate of the other's organization could lead to additional sponsorship opportunities or greater prospects for existing agreements.
Analysis and Reporting
Both the sponsor and recipient organization should analyze the success of the sponsorship relationship after the agreement has ended. Both parties should report to their superiors and team members for discussion on how the sponsorship could be improved for future years. For instance, did tying the business' name to a certain cause hurt or help its branding? The non-profit event's organizers could determine whether a relationship with one of its sponsors discredited or assisted its efforts.
Tags:
Marketing, Marketing amp; PR Firms
Sponsor Duties
The duties of a sponsor may vary depending on the nature of the sponsorship agreement. Generally, the sponsor provides a defined cash amount or a product or service with a defined value to an organization. Sending a senior representative to the sponsored event is often a requirement. Other duties of sponsors may include providing promotional products or a logo for use on event banners and flyers.
Recipient Organization
The recipient organization works with the sponsoring body to ensure it receives the deliverables promised to it in exchange for the sponsorship cash or in-kind donation. Many sponsorship organizations donate for marketing purposes and want to ensure their brand and logo are properly represented at the event or within the organization. Recipient organizations ensure sponsor logos are sized and used on the proper documents, issue tax receipts and properly acknowledge the sponsoring body.
Relationship Development
Both parties involved in the sponsorship agreement should consider relationship development a shared duty. Getting to know each other, the dynamics of their respective organizations and learning even more about the mandate of the other's organization could lead to additional sponsorship opportunities or greater prospects for existing agreements.
Analysis and Reporting
Both the sponsor and recipient organization should analyze the success of the sponsorship relationship after the agreement has ended. Both parties should report to their superiors and team members for discussion on how the sponsorship could be improved for future years. For instance, did tying the business' name to a certain cause hurt or help its branding? The non-profit event's organizers could determine whether a relationship with one of its sponsors discredited or assisted its efforts.
