How to Master the Art and Skill of Optimization
Saturday, November 23, 2013
Search Engine Optimization is a methodology of strategies, techniques and tactics that are used to increase the amount of traffic to a website. This is achieved by obtaining a high-ranking placement in the search results page of search engine like Google and Yahoo. SEO ensures that a site is easily accessible to a search engine thus improving its chances of being found easily by its targeted market. Commonly, internet users do not usually click through pages of search results, the higher a website is ranked in organic search results, the greater the chances of having regular visitors.
SEO is also a process of improving the visibility of a website on organic search engine result pages (SERPs) that entails incorporating search engine friendly elements into a website. It can be broken down into two basic areas; on-page and off-page optimization. On-page optimization includes elements which comprise of a web page e.g. HTML code, images and textual content. Off-page optimization includes predominantly back links - these are links pointing to the site which is being optimized from other relevant websites.
Types of SEO
There are generally two major types of search engine optimization, they include; white hat - ‘good’ kind, and black hat - 'not so good' kind.
• The ‘good’ kind improves the rankings of any given website mainly Google guidelines. Its high level of quality technique gives the development content, restructuring and optimization of HTML a high quality. This makes it have a steady growth in its ranking.
• 'Not so good' kind exploits the weaknesses that hinder a website to obtain a higher ranking. This methods and technique directly conflict Google guidelines. Its wholesomeness is very low compared to the ‘good’ kind technologies. It has various techniques like link spam, hidden links/words and keyword stuffing. The results one is likely to get may be unpredictably quick but not so long lasting in ranking growth.
How it works
Most of optimization companies operate in search engine called Gray Hat optimization. Some clients pressurize these companies to deliver the solutions and results within a short time forcing these companies to deliver them by utilizing some techniques which are outside White Hat or the ‘good’ kind optimization. Gray Hat SEO is generally affordable since the companies have to reduce its cost of delivering the solutions by using questionable techniques.
In conclusion, the way a company chooses to do its optimization is always right. Those shopping for SEO services should always be aware of their differences and their approaches so that they know the level of risks they are undertaking. Sellers can always improve their listing on the search-results pages by modifying their site codes to make them more relevant and more search engine compatible. They can modify their title tags, meta-tags, heading tags, links and other areas of the page to ensure that the search engine algorithm gives the page a higher score above other pages that qualify to be displayed in the search results page.
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Article Marketing, Marketing
SEO is also a process of improving the visibility of a website on organic search engine result pages (SERPs) that entails incorporating search engine friendly elements into a website. It can be broken down into two basic areas; on-page and off-page optimization. On-page optimization includes elements which comprise of a web page e.g. HTML code, images and textual content. Off-page optimization includes predominantly back links - these are links pointing to the site which is being optimized from other relevant websites.
Types of SEO
There are generally two major types of search engine optimization, they include; white hat - ‘good’ kind, and black hat - 'not so good' kind.
• The ‘good’ kind improves the rankings of any given website mainly Google guidelines. Its high level of quality technique gives the development content, restructuring and optimization of HTML a high quality. This makes it have a steady growth in its ranking.
• 'Not so good' kind exploits the weaknesses that hinder a website to obtain a higher ranking. This methods and technique directly conflict Google guidelines. Its wholesomeness is very low compared to the ‘good’ kind technologies. It has various techniques like link spam, hidden links/words and keyword stuffing. The results one is likely to get may be unpredictably quick but not so long lasting in ranking growth.
How it works
Most of optimization companies operate in search engine called Gray Hat optimization. Some clients pressurize these companies to deliver the solutions and results within a short time forcing these companies to deliver them by utilizing some techniques which are outside White Hat or the ‘good’ kind optimization. Gray Hat SEO is generally affordable since the companies have to reduce its cost of delivering the solutions by using questionable techniques.
In conclusion, the way a company chooses to do its optimization is always right. Those shopping for SEO services should always be aware of their differences and their approaches so that they know the level of risks they are undertaking. Sellers can always improve their listing on the search-results pages by modifying their site codes to make them more relevant and more search engine compatible. They can modify their title tags, meta-tags, heading tags, links and other areas of the page to ensure that the search engine algorithm gives the page a higher score above other pages that qualify to be displayed in the search results page.
