Are Blogs Replacing Conventional Media
Saturday, November 23, 2013
In the last 2 decades we have seen the emergence of social media as a significant reporting entity. But do you believe that social-networking is replacing traditional media as a source of information? This is an excellent question. If we look at the significant events that have happened in the last 5 years and the role social-netwoking has in spreading the information about them.
Take for example the Indo China conflict that look place in 2010. Various people took advantage of the influence of social media and its ability to connect to people across the world, to keep themselves updated with the current and real situation. This helped people stay updated by following the frequent updates. This has made social-networking a preferred platform for information.
The early business that used online marketing are clearing up right now, however social-networking channels such as blogging is paving the way for smaller players in the market to grasp a larger chunk of the market.
Business owners are easily able to reach their customers using online media like Word press, Facebook, LinkedIn, twitter and Myspace. It is estimated that Facebook alone has over 700 million users as of now and the subscription is growing all the time.
Most social media sites are free to use as opposed to traditional media which cost a large sum of money to list an ad in.
Marketing in social media.
Marketing in the social media is a growing and evolving concept. This has been giving opportunities to business to acquire more customers. The disadvantage is that there is an information overload to the customer.
Traditional paper mediums like yellow pages are soon becoming nonexistent as more people are looking for businesses online rather than looking through a classified ad to contact them.
Using blogs lets business owners open an effective communication channel to their new and existing customers. Business use blogs to advertise and give information about their product. The blogs are kept updated at regular intervals and are very descriptive. Getting ad space on blog sites are easier as they do not have the restriction in ad size and are cost effective.
The growth of business is not the only reason, social-networking like blogs are replacing traditional media. Business can point their customers to the blogs that have talked favorably about their services and products. Blog are a renewing source of information. The facts that blogs are not restricted, the information in them can be customized to its audience.
Traditional vs. Social
There are many significant differences between blogs and traditional media. Understanding these differences can help you understand how successful you would be in the use of blogs for your business.
Blogs are a way of personal interaction. Advertising through them is meant for mass consumption, Marketing with social media is a one and one activity. Not only this customizing the advertising for the targeted audience is very easy when compared to making a video or paper advertising which involves a lot of resources and huge costs.
There are still a few that do not think social media like blogs will not be able to replace traditional media because of the various cons that accompany it. But statics and popular vote seems to be proving them wrong. There are various researchers that show that more and more people are flocking to blogs to gather their information.
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Article Marketing, Marketing
Take for example the Indo China conflict that look place in 2010. Various people took advantage of the influence of social media and its ability to connect to people across the world, to keep themselves updated with the current and real situation. This helped people stay updated by following the frequent updates. This has made social-networking a preferred platform for information.
The early business that used online marketing are clearing up right now, however social-networking channels such as blogging is paving the way for smaller players in the market to grasp a larger chunk of the market.
Business owners are easily able to reach their customers using online media like Word press, Facebook, LinkedIn, twitter and Myspace. It is estimated that Facebook alone has over 700 million users as of now and the subscription is growing all the time.
Most social media sites are free to use as opposed to traditional media which cost a large sum of money to list an ad in.
Marketing in social media.
Marketing in the social media is a growing and evolving concept. This has been giving opportunities to business to acquire more customers. The disadvantage is that there is an information overload to the customer.
Traditional paper mediums like yellow pages are soon becoming nonexistent as more people are looking for businesses online rather than looking through a classified ad to contact them.
Using blogs lets business owners open an effective communication channel to their new and existing customers. Business use blogs to advertise and give information about their product. The blogs are kept updated at regular intervals and are very descriptive. Getting ad space on blog sites are easier as they do not have the restriction in ad size and are cost effective.
The growth of business is not the only reason, social-networking like blogs are replacing traditional media. Business can point their customers to the blogs that have talked favorably about their services and products. Blog are a renewing source of information. The facts that blogs are not restricted, the information in them can be customized to its audience.
Traditional vs. Social
There are many significant differences between blogs and traditional media. Understanding these differences can help you understand how successful you would be in the use of blogs for your business.
Blogs are a way of personal interaction. Advertising through them is meant for mass consumption, Marketing with social media is a one and one activity. Not only this customizing the advertising for the targeted audience is very easy when compared to making a video or paper advertising which involves a lot of resources and huge costs.
There are still a few that do not think social media like blogs will not be able to replace traditional media because of the various cons that accompany it. But statics and popular vote seems to be proving them wrong. There are various researchers that show that more and more people are flocking to blogs to gather their information.
