Direct Marketing - Infomercial Ideas
Saturday, November 23, 2013
Infomercials are the longest television advertisements utilizing many of the same elements as a television talk show. They use repetition, a call to action and overcoming resistance to sell products. The format for most of these video presentations are the same. They present the potential customer with a production setting that is similar to the home and talk to present and past customers who tell of their pleasant experiences. These video presentations are some of the most successful video advertisements available to marketers.
The Home as a Set
One of the leading formats of infomercials uses a typical home as a set. These are ideal for selling household goods and services. By using the home as a set, it makes the customer feel as if she has entered a house and is observing the product in action. This setting makes customers drop their guard and let ideas in. It is a powerful tool for breaking down resistance.
The Classroom or Auditorium as a Set
In this setting you use a lecturn and an environment similar to a classroom to talk to potential customers. This set idea is designed to give the infomercial a level of authority. This is ideal for products that require faith or expertise. Technical products, electronics or abstract products are best sold in these environments. Books, motivational products and self-help kits do well with this format.
Demonstrating the Product
Of all infomercial ideas, this is probably the most frequently used format. Demonstrating the product should gain the favor of potential customers. The weakness of this format is that many potential customers will believe you use camera tricks. This format is ideal for selling knives, new gadgets and other items that are the result of a "breakthrough" or unique manufacturing.
Creating a Fantasyland
Selling the customer on a dream requires creating a "fantasyland." The best way to sell a wealth-building product is to show the customer a successful person in a mansion who has been jetting around the country and living a rich and lavish life. All of these items can be rentals but the image must be complete. You sell success best by looking successful yourself.
Tags:
Direct Marketing, Marketing
The Home as a Set
One of the leading formats of infomercials uses a typical home as a set. These are ideal for selling household goods and services. By using the home as a set, it makes the customer feel as if she has entered a house and is observing the product in action. This setting makes customers drop their guard and let ideas in. It is a powerful tool for breaking down resistance.
The Classroom or Auditorium as a Set
In this setting you use a lecturn and an environment similar to a classroom to talk to potential customers. This set idea is designed to give the infomercial a level of authority. This is ideal for products that require faith or expertise. Technical products, electronics or abstract products are best sold in these environments. Books, motivational products and self-help kits do well with this format.
Demonstrating the Product
Of all infomercial ideas, this is probably the most frequently used format. Demonstrating the product should gain the favor of potential customers. The weakness of this format is that many potential customers will believe you use camera tricks. This format is ideal for selling knives, new gadgets and other items that are the result of a "breakthrough" or unique manufacturing.
Creating a Fantasyland
Selling the customer on a dream requires creating a "fantasyland." The best way to sell a wealth-building product is to show the customer a successful person in a mansion who has been jetting around the country and living a rich and lavish life. All of these items can be rentals but the image must be complete. You sell success best by looking successful yourself.
