Direct Marketing - How to Title My Flyer
Saturday, November 23, 2013
A flyer is a promotional leaflet that is distributed by stores or individuals to promote their products or services. The flyer might be introducing a new product, announcing an upcoming event or a gig for a local band. Titling a flyer should be done in two steps: First, create an appropriate, eye-catching and memorable title; secondly, add the title to the flyer document by using a word processing or desktop publishing program.
Creating the Title
1
Create a title for your flyer that's attractive and eye-catching. Flyers should grab a people's attention and encourage them to pick one up and buy into the promotion or advertisement. Think up a title by using words like "save", "discount" and "bargain" for store promotions and try to implement words such as "free", "best" and "discover" for gigs or promotions.
2
Create a title that isn't too cryptic or conceptual. If your title does not tell the reader what the flyer is offering they might throw it away before reading or ignore the flyer altogether. A flyer for an herbal store called "Drink Away Your Illness" will not catch a person's eye as much as one titled "Save $10 on Green Tea In-store Today!"
3
Name the flyer something memorable. Short and catchy words are much better than long complicated ones -- remember that people might misplace their flyer or tell a friend about it without the flyer to hand. Alliteration should help make a title more memorable, for example: "Sixty Dollar Store Savings this Sunday".
Adding the Title to Your Flyer Document
4
Add the title to your flyer document by using a word processing or desktop publishing program. Both types of program allow users to insert information, using the insert text tool. Insert the title at the top of the flyer document because this is where most people will look first when they pick up the flyer.
5
Make the text big, bold and colorful. Do this on your desktop publishing or word processing program by using the font's format function. Use contrasting colors against the background (for example, black and yellow or red and white) and make the title bold and italicized if necessary. Also use a typeface that displays the title clearly and is easy on the eyes -- a sans-serif font like Arial is a great choice.
6
Insert the name of your band, organization or business directly underneath the title so that the public will relate the event with your brand, name or image. Do this by using the desktop publishing or word processing program's insert text function.
Tags:
Direct Marketing, Marketing
Creating the Title
1
Create a title for your flyer that's attractive and eye-catching. Flyers should grab a people's attention and encourage them to pick one up and buy into the promotion or advertisement. Think up a title by using words like "save", "discount" and "bargain" for store promotions and try to implement words such as "free", "best" and "discover" for gigs or promotions.
2
Create a title that isn't too cryptic or conceptual. If your title does not tell the reader what the flyer is offering they might throw it away before reading or ignore the flyer altogether. A flyer for an herbal store called "Drink Away Your Illness" will not catch a person's eye as much as one titled "Save $10 on Green Tea In-store Today!"
3
Name the flyer something memorable. Short and catchy words are much better than long complicated ones -- remember that people might misplace their flyer or tell a friend about it without the flyer to hand. Alliteration should help make a title more memorable, for example: "Sixty Dollar Store Savings this Sunday".
Adding the Title to Your Flyer Document
4
Add the title to your flyer document by using a word processing or desktop publishing program. Both types of program allow users to insert information, using the insert text tool. Insert the title at the top of the flyer document because this is where most people will look first when they pick up the flyer.
5
Make the text big, bold and colorful. Do this on your desktop publishing or word processing program by using the font's format function. Use contrasting colors against the background (for example, black and yellow or red and white) and make the title bold and italicized if necessary. Also use a typeface that displays the title clearly and is easy on the eyes -- a sans-serif font like Arial is a great choice.
6
Insert the name of your band, organization or business directly underneath the title so that the public will relate the event with your brand, name or image. Do this by using the desktop publishing or word processing program's insert text function.
