Direct Marketing - How to Create a Project Portfolio
Saturday, November 23, 2013
A project portfolio should represent your best work, and often stands alone to display your accomplishments. Many individuals in various fields, such as photographers, artists, graphic artists, architects, interior designers, web designers, software designers, writers and project managers, may create project portfolios. The portfolio is a useful marketing tool, and sometimes necessary when seeking a job or searching for new clients. Packaging your projects in one spot will display the quality and breadth of your accomplishments, with easy accessibility to the viewer.
1
Print samples of your best work, using a professional printer. Use the highest quality ink for vibrant color. Your projects, though they stand for themselves in quality, will appear even better with high-end inks and papers. Choose projects that best represent your style, experience and level of difficulty.
2
Organize your project portfolio in a binder. Take the printed images or sample work and mat them to the binder pages. Choose a high-quality binder and neatly organize the pages so your work fits within them. The size may vary based on your work. For instance, photographers or graphic artists may maintain a bound book with sleeves that allow for placing and replacing pictures or images. Depending on your industry, you should sometimes include a list of clients and completed projects.
3
Select your top projects and burn images to a DVD or CD-ROM. This may be especially helpful if you want to show "before" and "after" images. For instance, an architect or interior designer may show "before" and "after" photos of the buildings and rooms she designed. This will help show the depth of the project in addition to the finished product. This is also helpful if you have a large body of projects to display in your portfolio and can leave the disc with the viewer.
4
Create a website that highlights your projects. The website can act as a portfolio, allowing you to create galleries to display your work and online links to your work. For instance, a web designer may create a page of web links to the sites she has designed. Include customer testimonials. Include your name and contact information on your website. Copyright the images on your site.
5
Ask others to view your project portfolio and provide feedback. Ask if they believe that the portfolio accurately reflects your style and experience, and if any projects should be included or removed. Decide if your portfolio has the appropriate scope, it is clear and it represents the depth of your work.
Tags:
Direct Marketing, Marketing
1
Print samples of your best work, using a professional printer. Use the highest quality ink for vibrant color. Your projects, though they stand for themselves in quality, will appear even better with high-end inks and papers. Choose projects that best represent your style, experience and level of difficulty.
2
Organize your project portfolio in a binder. Take the printed images or sample work and mat them to the binder pages. Choose a high-quality binder and neatly organize the pages so your work fits within them. The size may vary based on your work. For instance, photographers or graphic artists may maintain a bound book with sleeves that allow for placing and replacing pictures or images. Depending on your industry, you should sometimes include a list of clients and completed projects.
3
Select your top projects and burn images to a DVD or CD-ROM. This may be especially helpful if you want to show "before" and "after" images. For instance, an architect or interior designer may show "before" and "after" photos of the buildings and rooms she designed. This will help show the depth of the project in addition to the finished product. This is also helpful if you have a large body of projects to display in your portfolio and can leave the disc with the viewer.
4
Create a website that highlights your projects. The website can act as a portfolio, allowing you to create galleries to display your work and online links to your work. For instance, a web designer may create a page of web links to the sites she has designed. Include customer testimonials. Include your name and contact information on your website. Copyright the images on your site.
5
Ask others to view your project portfolio and provide feedback. Ask if they believe that the portfolio accurately reflects your style and experience, and if any projects should be included or removed. Decide if your portfolio has the appropriate scope, it is clear and it represents the depth of your work.
