Real Website Marketing Beats YellowPages Web Marketing Any Day
Saturday, November 23, 2013
In the past, businesses have relied on yellow-pages print advertisements to reach their customers. With the new digital age, smart businesses are establishing an online presence as well. Though the name 'Yellowpages' was once trusted and relied upon, marketing your business with them is no longer the most effective strategy, even if they are online. If you are hesitant to reallocate your investments from Yellow-pages marketing to real website marketing, here are a few reasons you should consider making the shift:
1. Google rules
Not only Google, but most search engines will be trafficked more often than a yellow-pages website. First, a customer is more likely to search 'pizza' using a search engine than they are to search 'Yellowpages' then type 'pizza' into the yellowPages search bar. If your customer can remove that extra step of work, they will most likely do so. Second, the majority of the public trusts and understands search engines; Google, Yahoo, and Bing are familiar and easily navigable. For your YellowPages marketing to be effective, your customers must trust and be familiar with the Yellow-pages website. Rather than relying on consumers' loyalty to and trust in Yellow pages, your business could benefit from investing in regular website marketing. In summary, search engines such as Google are usually more trafficked, trusted, and familiar to the consumers. If your consumers are more likely to search a specific place, shouldn't your business invest there?
2. Yellowpages is inefficient
Since most of your customers are loyal to search engines like Google, Yahoo, or Bing; promote regular website marketing should boost website visitors. In addition, you can update your business' website whenever you want, and the result is instantaneous. In contrast, for the few customers that use YellowPages, your business must engage in additional marketing specific to YellowPages. For example, the most effective Yellow-pages marketing involves using multiple directories. For business owners, this means staying connected with multiple representatives and managing multiple accounts. Managing a secondary account can also use valuable resources that your business could be directing toward building a more effective internet presence.
3. Page management means brand management
Most businesses have already established their websites and have possibly even engaged in internet marketing campaigns. Continuing that campaign with your YellowPages account requires resources that reach fewer customers. In addition, maintaining your brand across your physical stores, your website, and any other marketing mediums consumes much of your time. Adding another account with a less effective resource means that you do extra work for less results. With Yellow pages marketing, your business must consistently maintain and update your account and brand with them. Investing strongly in branding your own business' website is a better choice since consumers will seek your website over your hits on YellowPages.
4. Cost effectiveness
As outlined above, real website marketing can be highly effective in attracting customers, which is not always the case when marketing with an outside page. Ironically, yellow pages marketing can be very expensive compared to website marketing. Businesses must ask why they engage in a web marketing campaign, how many site visitors the campaign attracts, and if the benefits are worth the cost. Yellow pages marketing includes paying for advertisements and expansion on their website. Real website marketing, on the other hand, lets your business become visible on multiple search engines at a much lower cost.
5. Return on investment (ROI)
In summary, businesses can reach a higher ROI when shift their investments to the most efficient, web marketing campaign. Yellow pages web marketing requires maintenance, time, money, and additional management. For all of the required use of resources, Yellow-pages bring fewer customers to your site than website marketing could. Website marketing is a streamlined operation that brings consumers to your site in a manner different than Yellow-pages does. In addition, your business' online presence can be deepened with the proper website marketing, which can increase your search engine optimization (SEO). For example, a search engine allows your page to show up in multiple searches listing (blogs, social media, wiki, etc.), whereas yellow-pages web marketing is limited to one hit.
If your business has been investing its resources in an ineffective marketing campaign like Yellow pages, now might be the time to reconsider your web marketing strategies. While Yellow-pages costs are vague and subjective, Proweb365 is upfront with the low web design costs.
Tags:
Marketing, Web Marketing
1. Google rules
Not only Google, but most search engines will be trafficked more often than a yellow-pages website. First, a customer is more likely to search 'pizza' using a search engine than they are to search 'Yellowpages' then type 'pizza' into the yellowPages search bar. If your customer can remove that extra step of work, they will most likely do so. Second, the majority of the public trusts and understands search engines; Google, Yahoo, and Bing are familiar and easily navigable. For your YellowPages marketing to be effective, your customers must trust and be familiar with the Yellow-pages website. Rather than relying on consumers' loyalty to and trust in Yellow pages, your business could benefit from investing in regular website marketing. In summary, search engines such as Google are usually more trafficked, trusted, and familiar to the consumers. If your consumers are more likely to search a specific place, shouldn't your business invest there?
2. Yellowpages is inefficient
Since most of your customers are loyal to search engines like Google, Yahoo, or Bing; promote regular website marketing should boost website visitors. In addition, you can update your business' website whenever you want, and the result is instantaneous. In contrast, for the few customers that use YellowPages, your business must engage in additional marketing specific to YellowPages. For example, the most effective Yellow-pages marketing involves using multiple directories. For business owners, this means staying connected with multiple representatives and managing multiple accounts. Managing a secondary account can also use valuable resources that your business could be directing toward building a more effective internet presence.
3. Page management means brand management
Most businesses have already established their websites and have possibly even engaged in internet marketing campaigns. Continuing that campaign with your YellowPages account requires resources that reach fewer customers. In addition, maintaining your brand across your physical stores, your website, and any other marketing mediums consumes much of your time. Adding another account with a less effective resource means that you do extra work for less results. With Yellow pages marketing, your business must consistently maintain and update your account and brand with them. Investing strongly in branding your own business' website is a better choice since consumers will seek your website over your hits on YellowPages.
4. Cost effectiveness
As outlined above, real website marketing can be highly effective in attracting customers, which is not always the case when marketing with an outside page. Ironically, yellow pages marketing can be very expensive compared to website marketing. Businesses must ask why they engage in a web marketing campaign, how many site visitors the campaign attracts, and if the benefits are worth the cost. Yellow pages marketing includes paying for advertisements and expansion on their website. Real website marketing, on the other hand, lets your business become visible on multiple search engines at a much lower cost.
5. Return on investment (ROI)
In summary, businesses can reach a higher ROI when shift their investments to the most efficient, web marketing campaign. Yellow pages web marketing requires maintenance, time, money, and additional management. For all of the required use of resources, Yellow-pages bring fewer customers to your site than website marketing could. Website marketing is a streamlined operation that brings consumers to your site in a manner different than Yellow-pages does. In addition, your business' online presence can be deepened with the proper website marketing, which can increase your search engine optimization (SEO). For example, a search engine allows your page to show up in multiple searches listing (blogs, social media, wiki, etc.), whereas yellow-pages web marketing is limited to one hit.
If your business has been investing its resources in an ineffective marketing campaign like Yellow pages, now might be the time to reconsider your web marketing strategies. While Yellow-pages costs are vague and subjective, Proweb365 is upfront with the low web design costs.
