Marketing Strategies - How to Promote Your Collection Agency
Sunday, November 24, 2013
As the owner of a debt collection agency, companies rely on you to help them recover unpaid bills from delinquent clients. If you’re looking to expand your clientele, there are many different ways to market your business both in your community and online. It can be difficult for a customer to differentiate between collection agencies, so it’s your job to create a marketing strategy that sets you apart from your competition. Show potential clients that you’re the debt collector that will get the job done right.
1
Attend networking events to meet other business owners in your area. Let people know that you run a debt collection agency and hand your business card out to everyone you meet. The more you’re able to get your name out in the community, the greater your chances of being called upon when another business owner needs your services.
2
Create a website for your company, if you don’t already have one. Include SEO keywords in your website copy, to increase your rankings in search results. Effective keywords might be collections agency, collections agencies and collection agency, along with your location and any special expertise you offer. Copy on your website should list your services, contact information, mission and approach. It can also be helpful to add customer testimonials to your site, so visitors can see that you’re an accomplished professional.
3
Place videos on your website introducing yourself to clients and providing an overview of your business. Customers need to know they can trust the person they're hiring to collect money on their behalf and video is a quick and easy way for people to screen you.
4
Put your business on social media. Take advantage of social networking sites like Facebook, Twitter and LinkedIn, which provide limitless opportunities for you to reach a broad audience. Create a profile on each site for your business to engage with potential clients and network with other collection agencies. For example, LinkedIn has many groups for you to connect with other professionals in the collections agency business, including Debt Collection Marketing: More Revenue More Clients., Staring a Collections Agency, ACA International, Debt Collectors and many more.
5
Tell your story. Add a blog to your company website where you can humanize your company by explaining the reason you got into the collections business and why you love your job. Debt collectors sometimes get a bad rap as caring only about money, but this can show clients you're in the business to help others
6
When you're able to successfully recover debt for a satisfied customer, ask him to review your business on sites like Yelp. Many professionals head to user review sites when they need to hire a company, so if you’re on there with multiple positive reviews, they’ll see that you’re more than capable of getting the job done right.
7
Form a unique niche for your business, to stand out from other debt collection agencies. For example, Unique Management Services works exclusively with libraries to recover overdue materials, fines and fees. The company promotes it’s “Gentle Nudge Process,” which encourages patrons to settle past due materials without discouraging them from returning to the library.
Tags:
Marketing, Marketing Strategies
1
Attend networking events to meet other business owners in your area. Let people know that you run a debt collection agency and hand your business card out to everyone you meet. The more you’re able to get your name out in the community, the greater your chances of being called upon when another business owner needs your services.
2
Create a website for your company, if you don’t already have one. Include SEO keywords in your website copy, to increase your rankings in search results. Effective keywords might be collections agency, collections agencies and collection agency, along with your location and any special expertise you offer. Copy on your website should list your services, contact information, mission and approach. It can also be helpful to add customer testimonials to your site, so visitors can see that you’re an accomplished professional.
3
Place videos on your website introducing yourself to clients and providing an overview of your business. Customers need to know they can trust the person they're hiring to collect money on their behalf and video is a quick and easy way for people to screen you.
4
Put your business on social media. Take advantage of social networking sites like Facebook, Twitter and LinkedIn, which provide limitless opportunities for you to reach a broad audience. Create a profile on each site for your business to engage with potential clients and network with other collection agencies. For example, LinkedIn has many groups for you to connect with other professionals in the collections agency business, including Debt Collection Marketing: More Revenue More Clients., Staring a Collections Agency, ACA International, Debt Collectors and many more.
5
Tell your story. Add a blog to your company website where you can humanize your company by explaining the reason you got into the collections business and why you love your job. Debt collectors sometimes get a bad rap as caring only about money, but this can show clients you're in the business to help others
6
When you're able to successfully recover debt for a satisfied customer, ask him to review your business on sites like Yelp. Many professionals head to user review sites when they need to hire a company, so if you’re on there with multiple positive reviews, they’ll see that you’re more than capable of getting the job done right.
7
Form a unique niche for your business, to stand out from other debt collection agencies. For example, Unique Management Services works exclusively with libraries to recover overdue materials, fines and fees. The company promotes it’s “Gentle Nudge Process,” which encourages patrons to settle past due materials without discouraging them from returning to the library.
