Marketing Strategies - How to Market Pushcarts
Sunday, November 24, 2013
Pushcarts are used by vendors to sell goods, services or food product on street corners, at flea markets and fairs and in shopping malls. Successfully marketing pushcarts requires communicating with businesses offering goods that can be sold in these locations. There is a large market for pushcarts, with over 30,000 businesses selling via pushcarts in the United States alone.
Industry Associations
Many big cities have regional street vendor associations that provide benefits to their members. Businesses marketing pushcarts can approach these associations for sponsorship and advertising opportunities. Pushcart sellers can also use these regional organizations to offer demonstrations and discounts to vendors as a perk of association membership. Before approaching a street vendor organization, marketers should create brochures or other materials highlighting the benefits of their pushcarts and pictures of their products. These brochures can generate interest from potential members.
Personal Referrals
Pushcart vending is a fragmented industry. There are few large street-vending or kiosk companies operating in this market. One way marketers can reach many independent operators and small vending businesses is by utilizing personal referrals from satisfied customers. Pushcart companies can approach current customers to ask for introductions to other vendors as well as testimonials that may be used in marketing materials.
Online Marketing
Pushcart manufacturers can reach street vendors and kiosk operators by establishing a strong web and social media presence. Many street vendors are active on social media as a way to connect with customers. Marketers can interact with pushcart operators online through social networks. Pushcart marketers can also create websites that show the benefits of their products over other options and that include pictures and testimonials from happy customers.
New Business Packages
Many storefront businesses and restaurants are not aware of the benefits of adding a pushcart sales stream to their revenue. Pushcart marketers can create complete packages for businesses that want to add a pushcart sales channel. These packages can include the purchase of a pushcart along with training and support. Businesses setting up a kiosk or street vending operation for the first time are likely to choose a company that offers training and in-person support over other firms that do not offer comprehensive packages.
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Marketing, Marketing Strategies
Industry Associations
Many big cities have regional street vendor associations that provide benefits to their members. Businesses marketing pushcarts can approach these associations for sponsorship and advertising opportunities. Pushcart sellers can also use these regional organizations to offer demonstrations and discounts to vendors as a perk of association membership. Before approaching a street vendor organization, marketers should create brochures or other materials highlighting the benefits of their pushcarts and pictures of their products. These brochures can generate interest from potential members.
Personal Referrals
Pushcart vending is a fragmented industry. There are few large street-vending or kiosk companies operating in this market. One way marketers can reach many independent operators and small vending businesses is by utilizing personal referrals from satisfied customers. Pushcart companies can approach current customers to ask for introductions to other vendors as well as testimonials that may be used in marketing materials.
Online Marketing
Pushcart manufacturers can reach street vendors and kiosk operators by establishing a strong web and social media presence. Many street vendors are active on social media as a way to connect with customers. Marketers can interact with pushcart operators online through social networks. Pushcart marketers can also create websites that show the benefits of their products over other options and that include pictures and testimonials from happy customers.
New Business Packages
Many storefront businesses and restaurants are not aware of the benefits of adding a pushcart sales stream to their revenue. Pushcart marketers can create complete packages for businesses that want to add a pushcart sales channel. These packages can include the purchase of a pushcart along with training and support. Businesses setting up a kiosk or street vending operation for the first time are likely to choose a company that offers training and in-person support over other firms that do not offer comprehensive packages.
