Marketing Strategies - Acupuncture Marketing Ideas
Sunday, November 24, 2013
Acupuncture is a health-and-wellness practice drawn from the ancient Chinese practice of inserting thin needles into the skin to relieve pain, cure illness, or increase well-being. Modern acupuncturists use numerous marketing methods to reach potential customers and grow their practices.
Referrals and Word of Mouth
One of the cheapest and most effective methods for marketing an acupuncture practice is through word of mouth. Acupuncturists providing excellent service can stimulate word-of-mouth marketing by directly asking clients for referrals and offering discounts for customers that refer friends, family and colleagues. Acupuncture clinics can also produce educational guides and coupons to give clients so that they may share these materials with others. Giveaways such as pens, mugs and stress-relief toys can stimulate conversation between satisfied customers and their coworkers and friends.
Online Marketing
Many people seeking pain relief search the Internet to find health practitioners. Acupuncture practices can promote their services by setting up professional-quality websites and maintaining a presence on social media. Effective websites include a description of the services offered, testimonials from current clients and a way for customers to set up an appointment. Offering an incentive for current and prospective clients to share their email addresses allows acupuncturists to send discounts and marketing materials on a regular basis.
Cross-Promotion
General practitioners, specialists and others in the medical profession often provide referrals to other health professionals, including those practicing alternative wellness methods. Acupuncturists can seek out doctors and health providers who support acupuncture and offer to promote the provider's services to their clients in return for similar promotion of the acupuncture practice. When finalizing a cross-promotional arrangement leave signage, brochures and coupons with partners to make it easy for them to promote your services.
Acupuncture Seminars
Many potential customers have heard of acupuncture, but are unfamiliar with the practice and unsure how it could help them. Acupuncture clinics can set up informational seminars to introduce people to acupuncture and build relationships with them. These seminars may be held in person or online. Be sure to have plenty of staff present to answer questions and hand out materials. Promote these free workshops by asking current clients to invite friends, sending out postcards in the vicinity of the acupuncture practice and posting information on local online calendars, websites and blogs.
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Marketing, Marketing Strategies
Referrals and Word of Mouth
One of the cheapest and most effective methods for marketing an acupuncture practice is through word of mouth. Acupuncturists providing excellent service can stimulate word-of-mouth marketing by directly asking clients for referrals and offering discounts for customers that refer friends, family and colleagues. Acupuncture clinics can also produce educational guides and coupons to give clients so that they may share these materials with others. Giveaways such as pens, mugs and stress-relief toys can stimulate conversation between satisfied customers and their coworkers and friends.
Online Marketing
Many people seeking pain relief search the Internet to find health practitioners. Acupuncture practices can promote their services by setting up professional-quality websites and maintaining a presence on social media. Effective websites include a description of the services offered, testimonials from current clients and a way for customers to set up an appointment. Offering an incentive for current and prospective clients to share their email addresses allows acupuncturists to send discounts and marketing materials on a regular basis.
Cross-Promotion
General practitioners, specialists and others in the medical profession often provide referrals to other health professionals, including those practicing alternative wellness methods. Acupuncturists can seek out doctors and health providers who support acupuncture and offer to promote the provider's services to their clients in return for similar promotion of the acupuncture practice. When finalizing a cross-promotional arrangement leave signage, brochures and coupons with partners to make it easy for them to promote your services.
Acupuncture Seminars
Many potential customers have heard of acupuncture, but are unfamiliar with the practice and unsure how it could help them. Acupuncture clinics can set up informational seminars to introduce people to acupuncture and build relationships with them. These seminars may be held in person or online. Be sure to have plenty of staff present to answer questions and hand out materials. Promote these free workshops by asking current clients to invite friends, sending out postcards in the vicinity of the acupuncture practice and posting information on local online calendars, websites and blogs.
