Marketing & PR Firms - Public Relations Job Vs. Marketing
Saturday, November 23, 2013
At first glance, marketing and public relations look the same. Dig just a little deeper and you'll see differences that make it easier to define each process. Both seek to reach out to different groups, demographics or "publics." Both have a specific goal in mind. Even though both roles use some of the same techniques to communicate with you, the goals of each are completely different.
Marketing
A company's marketing department exists to maintain existing clients and sales while account executives reach new clients and establish new sales accounts. The marketing department sells goods or services that directly profit the company. Account executives ---- salespersons ---- track the number of sales they make and how much money they are making for their company. The role of marketing is to transfer services or goods from the company to the consumer. An example is a radio station, whose account executives are responsible for selling advertising to businesses in the community. This radio station's obvious goal is to make sales every month; their implicit goal is to make a profit.
Public Relations
The public relations division in a company works to build relationships with its various clients or publics. The Public Relations Society of America describes the role of a PR executive as "helping an organization and its publics adapt mutually to each other." The company works to manage its public image so its publics develop a favorable impression of the organization and what it offers.
"Publics" are defined as anybody with an interest in the company ---- stockholders, customers, potential customers and employees. The goal of a PR firm or department is to generate goodwill, along with a positive reputation.
Definitions
Marketing combines art and science as it studies, develops and delivers value to meet the stated needs of a targeted segment of the market, to develop a profit. The American Marketing Association defines marketing as a function taking place within a company, with specific processes designed to "create, communicate and deliver value" to its customers. Marketing also works to manage relationships with customers to benefit the company and its stakeholders. Public relations works to develop goodwill with the company's different publics so those publics don't get in the way of the profitability of the company. The PRSA defines PR as assisting an organization and its various publics as they work to get along with each other.
The Similarities
As different as marketing and public relations are, both processes still have similarities to each other. Marketing builds relationships as it transfers services and goods from the company to the customer; public relations takes the relationships between the organization and its publics and helps them to adapt mutually to each other. PR's goal is the positioning of the company with its publics while the goal for a marketing department is sales. The implicit goal for marketing is profit; for PR, it is the company's positive perceptions. PR measures its success through opinions expressed by the company's publics, while marketing measures the number of sales the company has made along with the revenue generated by the account executives.
Tags:
Marketing, Marketing amp; PR Firms
Marketing
A company's marketing department exists to maintain existing clients and sales while account executives reach new clients and establish new sales accounts. The marketing department sells goods or services that directly profit the company. Account executives ---- salespersons ---- track the number of sales they make and how much money they are making for their company. The role of marketing is to transfer services or goods from the company to the consumer. An example is a radio station, whose account executives are responsible for selling advertising to businesses in the community. This radio station's obvious goal is to make sales every month; their implicit goal is to make a profit.
Public Relations
The public relations division in a company works to build relationships with its various clients or publics. The Public Relations Society of America describes the role of a PR executive as "helping an organization and its publics adapt mutually to each other." The company works to manage its public image so its publics develop a favorable impression of the organization and what it offers.
"Publics" are defined as anybody with an interest in the company ---- stockholders, customers, potential customers and employees. The goal of a PR firm or department is to generate goodwill, along with a positive reputation.
Definitions
Marketing combines art and science as it studies, develops and delivers value to meet the stated needs of a targeted segment of the market, to develop a profit. The American Marketing Association defines marketing as a function taking place within a company, with specific processes designed to "create, communicate and deliver value" to its customers. Marketing also works to manage relationships with customers to benefit the company and its stakeholders. Public relations works to develop goodwill with the company's different publics so those publics don't get in the way of the profitability of the company. The PRSA defines PR as assisting an organization and its various publics as they work to get along with each other.
The Similarities
As different as marketing and public relations are, both processes still have similarities to each other. Marketing builds relationships as it transfers services and goods from the company to the customer; public relations takes the relationships between the organization and its publics and helps them to adapt mutually to each other. PR's goal is the positioning of the company with its publics while the goal for a marketing department is sales. The implicit goal for marketing is profit; for PR, it is the company's positive perceptions. PR measures its success through opinions expressed by the company's publics, while marketing measures the number of sales the company has made along with the revenue generated by the account executives.
