Marketing & PR Firms - Marketing Career Choices
Sunday, November 24, 2013
Marketing is a career choice ideal for those who have creative and artistic skills they'd like to put to use in a business with a high potential for earnings. A career in marketing can encompass everything from researching and outlining an advertising concept to bringing a concept to life visually, giving you the opportunity to be creatively expressive. Marketing careers can be found in the radio and TV industry, magazines or on the Internet.
Artist/Copywriter
If you have drawing skills, you can use those skills at an advertising agency to help create storyboards for product ad campaigns. Along with your drawing skills, the ability to put together a cohesive presentation designed to showcase a product campaign is beneficial. A copywriter actually writes the advertising copy and even comes up with slogans or campaign ideas. The copywriter and illustrator or artist often work together.
Public Relations Specialist
Many companies hire public relations specialists to help market the company to the public. A public relations specialist does a lot of speaking in front of the public, is responsible for directing company officials in ways to present themselves to the public and can be available to put a positive spin on bad press when necessary.
Economics and Market Survey Specialist
Economic and market survey specialists spend time compiling data about the economic standing of particular areas using demographics and public surveys. They gather this information before a company introduces new products or expands operations, primarily to determine the projected success of marketing in a specific area.
Window Dresser
Many big department stores hire window design specialists responsible for creating extravagant window scenes to market the products they sell. These windows are usually front windows meant to attract the attention of passersby, although a window dresser can be responsible for other displays throughout the store. While this is a creative design-related career choice, it is directly associated with product marketing.
Production and Manager
A production manager is in charge of the team that produces the final advertising product. This includes layout, design coordination and contracted work. A company can produce advertisements in-house or contract another company. Either way, the production manager oversees the process.
Media Traffic Coordinator/Advertising Media Planner
A media traffic coordinator analyzes marketing data and helps determine target audiences, which can help advertising creators develop a campaign slanted to a specific audience. The media traffic coordinator considers various advertising avenues in relation to demographics and makes recommendations for the most effective advertising platforms to the advertising media planner, who then decides which media platforms to use.
Sales Manager
Sales managers are in charge of marketing on the retail consumer level. Sales managers take care of in-store promotions and planning and implementing the marketing strategy of products when they hit the market. A sales manager can work for a single store location or oversee several locations, depending upon the size of a company.
Tags:
Marketing, Marketing amp; PR Firms
Artist/Copywriter
If you have drawing skills, you can use those skills at an advertising agency to help create storyboards for product ad campaigns. Along with your drawing skills, the ability to put together a cohesive presentation designed to showcase a product campaign is beneficial. A copywriter actually writes the advertising copy and even comes up with slogans or campaign ideas. The copywriter and illustrator or artist often work together.
Public Relations Specialist
Many companies hire public relations specialists to help market the company to the public. A public relations specialist does a lot of speaking in front of the public, is responsible for directing company officials in ways to present themselves to the public and can be available to put a positive spin on bad press when necessary.
Economics and Market Survey Specialist
Economic and market survey specialists spend time compiling data about the economic standing of particular areas using demographics and public surveys. They gather this information before a company introduces new products or expands operations, primarily to determine the projected success of marketing in a specific area.
Window Dresser
Many big department stores hire window design specialists responsible for creating extravagant window scenes to market the products they sell. These windows are usually front windows meant to attract the attention of passersby, although a window dresser can be responsible for other displays throughout the store. While this is a creative design-related career choice, it is directly associated with product marketing.
Production and Manager
A production manager is in charge of the team that produces the final advertising product. This includes layout, design coordination and contracted work. A company can produce advertisements in-house or contract another company. Either way, the production manager oversees the process.
Media Traffic Coordinator/Advertising Media Planner
A media traffic coordinator analyzes marketing data and helps determine target audiences, which can help advertising creators develop a campaign slanted to a specific audience. The media traffic coordinator considers various advertising avenues in relation to demographics and makes recommendations for the most effective advertising platforms to the advertising media planner, who then decides which media platforms to use.
Sales Manager
Sales managers are in charge of marketing on the retail consumer level. Sales managers take care of in-store promotions and planning and implementing the marketing strategy of products when they hit the market. A sales manager can work for a single store location or oversee several locations, depending upon the size of a company.
