Marketing & PR Firms - Jobs With an Advanced Diploma in Marketing
Saturday, November 23, 2013
Some people pursue advanced degrees in marketing in order to gain an edge over other job candidates. Most advanced-degree marketing programs include classes in integrated marketing plans, Internet strategies, public relations, direct marketing and sales. These courses can help prepare graduates for many top-level marketing positions.
Public Relations Manager
Public relations firms, or PR firms, work with a wide variety of clients -- from high-profile celebrities to Fortune 500 companies. According to the Bureau of Labor Statistics, many PR firms seek candidates with master's degrees to fill management positions. These types of jobs require industry expertise and knowledge in several areas, including creating a distinct client identity and strong, recognizable brand.
Chief Marketing Officer
Chief marketing officers are typically responsible for planning and managing organizations' marketing plans and initiatives. This involves managing and coordinating all aspects of marketing, including promotions, media plans, public relations, Web presence and advertising strategies. Many companies only consider candidates with advanced degrees for this position.
Brand Manager
Brand managers are in charge of developing, planning and directing all marketing plans for a specific product or brand. They are responsible for getting the company's and product's name in front of the public, as well as managing the public perception of both. They use many different mediums, including social networks, traditional advertising and cross-promotional efforts to achieve their goals.
Director of Client Services
The director of client services is also sometimes considered the director of sales and advertising. This high-level management position is responsible for a company's growth, meeting revenue goals and managing important client relationships. The director of client services creates strategic plans, analyzes sales numbers and forecasts future business, along with project management. Most directors of client services are also responsible for managing and motivating sales teams, creating budgets and working with the executive team.
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Marketing, Marketing amp; PR Firms
Public Relations Manager
Public relations firms, or PR firms, work with a wide variety of clients -- from high-profile celebrities to Fortune 500 companies. According to the Bureau of Labor Statistics, many PR firms seek candidates with master's degrees to fill management positions. These types of jobs require industry expertise and knowledge in several areas, including creating a distinct client identity and strong, recognizable brand.
Chief Marketing Officer
Chief marketing officers are typically responsible for planning and managing organizations' marketing plans and initiatives. This involves managing and coordinating all aspects of marketing, including promotions, media plans, public relations, Web presence and advertising strategies. Many companies only consider candidates with advanced degrees for this position.
Brand Manager
Brand managers are in charge of developing, planning and directing all marketing plans for a specific product or brand. They are responsible for getting the company's and product's name in front of the public, as well as managing the public perception of both. They use many different mediums, including social networks, traditional advertising and cross-promotional efforts to achieve their goals.
Director of Client Services
The director of client services is also sometimes considered the director of sales and advertising. This high-level management position is responsible for a company's growth, meeting revenue goals and managing important client relationships. The director of client services creates strategic plans, analyzes sales numbers and forecasts future business, along with project management. Most directors of client services are also responsible for managing and motivating sales teams, creating budgets and working with the executive team.
