Marketing & PR Firms - How to Hire an Art Director to Sell Your Paintings
Saturday, November 23, 2013
Your success as a painter is dependent on the number of paintings you sell, publicity you receive and the quality of your work. Hiring an art director who has experience and understands the market helps you achieve this success. Your art director must believe in your artistic abilities and style of painting to market your work effectively. The two of you should work as a team to maximize the sales and gain publicity for your painting.
1
Consult fellow artists involved in paintings similar to yours. Inquire about the art directors they work with and get their contacts. You can also contact the galleries that display your style of paintings and ask for art directors you can work with. Learn about the available market opportunities and art galleries that display your style from fellow painters.
2
Contact the art directors and arrange to meet with them one-on-one. Ask them about their previous work and successful sales made. Inquire on the types of art they sell and their experience in your style of painting. This information helps you choose an art director who meets your expectations and understands your style.
3
Invite the art director into your studio to evaluate your paintings and price each painting. Have him create a marketing plan which should include a list of galleries and exhibitions to market your paintings as well as potential buyers.
4
Agree on the contribution that you and the art director will make in selling the paintings. The director should be responsible for organizing publicity events and sales while you can make public appearances at galleries and exhibitions
5
Enlist the help of your lawyers and sign a contract between you and the art director which stipulates your work relationship. State the payment agreement in the contract and honor it when your paintings sell.
Tags:
Marketing, Marketing amp; PR Firms
1
Consult fellow artists involved in paintings similar to yours. Inquire about the art directors they work with and get their contacts. You can also contact the galleries that display your style of paintings and ask for art directors you can work with. Learn about the available market opportunities and art galleries that display your style from fellow painters.
2
Contact the art directors and arrange to meet with them one-on-one. Ask them about their previous work and successful sales made. Inquire on the types of art they sell and their experience in your style of painting. This information helps you choose an art director who meets your expectations and understands your style.
3
Invite the art director into your studio to evaluate your paintings and price each painting. Have him create a marketing plan which should include a list of galleries and exhibitions to market your paintings as well as potential buyers.
4
Agree on the contribution that you and the art director will make in selling the paintings. The director should be responsible for organizing publicity events and sales while you can make public appearances at galleries and exhibitions
5
Enlist the help of your lawyers and sign a contract between you and the art director which stipulates your work relationship. State the payment agreement in the contract and honor it when your paintings sell.
