Marketing & PR Firms - How to Get Your Professional Press Kit Put Together
Saturday, November 23, 2013
A press kit can help you increase your clients and customers if compiled correctly. Musicians, actors and business owners can all benefit from creating a press kit. A press kit can be a physical or electronic document that includes various components that gives information about your business, product or talent. The information in your press kit must be specific and organized properly, and it must coincide, because the media have limited time to look through your kit and need to access the information they require as quickly as possible.
1
Create a cover letter for your press kit. Ideally, each press kit must have a personalized cover letter for each media member or other individual issued a kit. Potential investors or media personnel will want to know that the press kit was designed and compiled just for them. The cover letter should be approximately one page long, and introduce your company, product or talent in a method that is catchy and memorable. The cover letter should also be a call to action informing recipients how they can assist your business or brand.
2
Provide concise company information in the press kit. The company information should include milestones, company history, names of those in leadership, etc. A brochure or "one-sheet" can be used as the company information portion of the kit. A one-sheet is a one-page document highlighting past successes of your business or brand, as well as unique information to catch the readers' attention.
3
Include any product information if you are selling a product. You may not be able to include your entire product selection if you sell multiple products, but include featured products, details and benefits to the customer or investor. If you are an artist, include a DVD of your demo reel or music sample.
4
Include any press releases or publicity you have received for your business. Press releases can be reviews of your product or service. If you're an actor, it can include reviews of your movie or theater production. Press releases can also include any product launches or other beneficial news for your company that was published.
5
Include basic financial information about the company. This is not always necessary, depending on your business or product. Draft a basic sheet that shows the amount of sales, inventory and other supplies that your company has. Financial information within a press kit, moreover, benefits those seeking investors.
Tags:
Marketing, Marketing amp; PR Firms
1
Create a cover letter for your press kit. Ideally, each press kit must have a personalized cover letter for each media member or other individual issued a kit. Potential investors or media personnel will want to know that the press kit was designed and compiled just for them. The cover letter should be approximately one page long, and introduce your company, product or talent in a method that is catchy and memorable. The cover letter should also be a call to action informing recipients how they can assist your business or brand.
2
Provide concise company information in the press kit. The company information should include milestones, company history, names of those in leadership, etc. A brochure or "one-sheet" can be used as the company information portion of the kit. A one-sheet is a one-page document highlighting past successes of your business or brand, as well as unique information to catch the readers' attention.
3
Include any product information if you are selling a product. You may not be able to include your entire product selection if you sell multiple products, but include featured products, details and benefits to the customer or investor. If you are an artist, include a DVD of your demo reel or music sample.
4
Include any press releases or publicity you have received for your business. Press releases can be reviews of your product or service. If you're an actor, it can include reviews of your movie or theater production. Press releases can also include any product launches or other beneficial news for your company that was published.
5
Include basic financial information about the company. This is not always necessary, depending on your business or product. Draft a basic sheet that shows the amount of sales, inventory and other supplies that your company has. Financial information within a press kit, moreover, benefits those seeking investors.
