Marketing & PR Firms - How to Get a New Invention on TV
Sunday, November 24, 2013
Getting your invention on television will help you get the exposure you need to drive sales and gain the interest of investors. Although national television spots are the most compelling, don't forget about local shows and news. The competition can still be fierce, but there are fewer companies and individuals competing for television spots on local programs.
Getting Invention on Television
1
Create a buzz about your invention by telling friends, family and acquaintances about it through social media, email, your website and one-on-one interactions. You never know who will have television contacts.
2
Assemble a media list that you can use to distribute press releases. You can purchase media lists or put one together yourself by tracking down the producers of television shows and news broadcasts. Visit the television show's website or call the station to acquire the media contacts.
3
Research editorial calendars to find out if there is an opportunity to showcase your product. Many television shows post upcoming topics and if your invention coincides with an upcoming topic, you have a better chance of it being showcased.
4
Write a press release and distribute it to individuals on your media list. This list can include news organizations and television shows, and you can even look into product placement opportunities.
5
Follow up with media contacts within a few days. You can contact television producers by email or phone to see if they have an interest in placing your product on their show.
6
Prepare for your television appearance. Whether you are doing an interview on television or your product is being showcased without your presence, you need to be ready with a finished product, not just a patented idea.
Tags:
Marketing, Marketing amp; PR Firms
Getting Invention on Television
1
Create a buzz about your invention by telling friends, family and acquaintances about it through social media, email, your website and one-on-one interactions. You never know who will have television contacts.
2
Assemble a media list that you can use to distribute press releases. You can purchase media lists or put one together yourself by tracking down the producers of television shows and news broadcasts. Visit the television show's website or call the station to acquire the media contacts.
3
Research editorial calendars to find out if there is an opportunity to showcase your product. Many television shows post upcoming topics and if your invention coincides with an upcoming topic, you have a better chance of it being showcased.
4
Write a press release and distribute it to individuals on your media list. This list can include news organizations and television shows, and you can even look into product placement opportunities.
5
Follow up with media contacts within a few days. You can contact television producers by email or phone to see if they have an interest in placing your product on their show.
6
Prepare for your television appearance. Whether you are doing an interview on television or your product is being showcased without your presence, you need to be ready with a finished product, not just a patented idea.
