Marketing & PR Firms - Design Tips for Creating a Presentation
Saturday, November 23, 2013
Keep your audience engaged with a visually appealing presentation. Font, color, the use of images and appropriate use of white space are all key in creating a presentation that is easy to read and communicates your primary messages to the audience. First impressions count, and a well-designed presentation is part of this overall first impression for any new internal or external stakeholders.
Font
Select a font that is polished and professional. Consider the readability of chosen fonts as well: You need to ensure your audience can easily read written verbal messages. Another consideration when incorporating fonts into the design of your presentation is how the font works with other aspects of the design, such as color usage and visual imagery. Finally, consider how appropriate a particular font or set of fonts works with the overall message and tone of your presentation.
Images
Incorporate images into your presentation. Images can be appropriate pictures, or they can be charts, graphs and tables that communicate important statistics, figures and facts. Apply captions to your images where possible; this will help identify key sets of information.
Color
Use color tastefully in your presentation. Too many colors worked into a presentation can look busy and take away from an otherwise attractive, engaging presentation, while too few colors utilized in a presentation can make it look bland. Select a primary color for your font, another color for your headings and set these colors against a complementary background. White is a classic and it is always easy-to-read from a white background. If you cannot use white, select another color that lets you read the words easily from the screen.
Use of White Space
Although the background of your presentation may not be white, designers call the backdrop "white space." Appropriate use of the background white space is another critical design tip: Having enough white space makes a presentation look classy and elegant. Too much information on any one page in a presentation looks cluttered, unprofessional and dated. Use your information accordingly and ensure you have enough white space in the background for a modern look and feel.
Tags:
Marketing, Marketing amp; PR Firms
Font
Select a font that is polished and professional. Consider the readability of chosen fonts as well: You need to ensure your audience can easily read written verbal messages. Another consideration when incorporating fonts into the design of your presentation is how the font works with other aspects of the design, such as color usage and visual imagery. Finally, consider how appropriate a particular font or set of fonts works with the overall message and tone of your presentation.
Images
Incorporate images into your presentation. Images can be appropriate pictures, or they can be charts, graphs and tables that communicate important statistics, figures and facts. Apply captions to your images where possible; this will help identify key sets of information.
Color
Use color tastefully in your presentation. Too many colors worked into a presentation can look busy and take away from an otherwise attractive, engaging presentation, while too few colors utilized in a presentation can make it look bland. Select a primary color for your font, another color for your headings and set these colors against a complementary background. White is a classic and it is always easy-to-read from a white background. If you cannot use white, select another color that lets you read the words easily from the screen.
Use of White Space
Although the background of your presentation may not be white, designers call the backdrop "white space." Appropriate use of the background white space is another critical design tip: Having enough white space makes a presentation look classy and elegant. Too much information on any one page in a presentation looks cluttered, unprofessional and dated. Use your information accordingly and ensure you have enough white space in the background for a modern look and feel.
