Marketing & PR Firms - Careers in Marketing Communications
Sunday, November 24, 2013
Marketing and communications is a broad field that encompasses a wide variety of industries and jobs. These types of careers are typically challenging and fast paced. If you have a degree in this subject, you have many career opportunities to choose from, depending on your overall career goals and personal strengths.
Advertising
Many advertising professionals get their foot in the door of agencies with marketing communications degrees or backgrounds. This particular industry offers a wide variety of career paths ideal for someone who specializes in both marketing and communications. For example, if you have a gift with words, you may be able to start out as a copy editor or copywriter. If you have the gift of gab, you may want to consider a career as an account manager, who works with clients. If you have some technical knowledge, as well as organizational skills, you could explore the producer position, which is responsible for project management from ad conception to fulfillment. The advertising field covers direct mail services, print marketing, web marketing and the radio and television fields.
Public Relations
If you are a spin doctor at heart and you have a new degree in marketing communications, consider a job at a public relations firm. Public relations firms are typically responsible for planning and directing programs and campaigns that create and maintain a positive public image for their clients. If you are starting in an entry-level position, you may be required to write press releases, write company newsletters or assist in corporate-sponsored event planning. More seasoned PR professionals are in charge of writing speeches, managing interviews, making recommendations to boards or even managing damage or crisis control.
Sales
Many marketing communications graduates choose to go into the sales field. This type of career is ideal if you love talking to people, enjoy traveling or talking on the phone and don't want to sit behind a computer all day. Sales professionals are often required to have a marketing background because employers want job candidates who understand marketing trends, how to set and focus on a target market and the personal intricacies involved in selling. Most salespeople are assigned territories and must meet sales goals. This type of position works well for those who have a hunter mindset and for people who do not mind working non-traditional work schedules.
Tags:
Marketing, Marketing amp; PR Firms
Advertising
Many advertising professionals get their foot in the door of agencies with marketing communications degrees or backgrounds. This particular industry offers a wide variety of career paths ideal for someone who specializes in both marketing and communications. For example, if you have a gift with words, you may be able to start out as a copy editor or copywriter. If you have the gift of gab, you may want to consider a career as an account manager, who works with clients. If you have some technical knowledge, as well as organizational skills, you could explore the producer position, which is responsible for project management from ad conception to fulfillment. The advertising field covers direct mail services, print marketing, web marketing and the radio and television fields.
Public Relations
If you are a spin doctor at heart and you have a new degree in marketing communications, consider a job at a public relations firm. Public relations firms are typically responsible for planning and directing programs and campaigns that create and maintain a positive public image for their clients. If you are starting in an entry-level position, you may be required to write press releases, write company newsletters or assist in corporate-sponsored event planning. More seasoned PR professionals are in charge of writing speeches, managing interviews, making recommendations to boards or even managing damage or crisis control.
Sales
Many marketing communications graduates choose to go into the sales field. This type of career is ideal if you love talking to people, enjoy traveling or talking on the phone and don't want to sit behind a computer all day. Sales professionals are often required to have a marketing background because employers want job candidates who understand marketing trends, how to set and focus on a target market and the personal intricacies involved in selling. Most salespeople are assigned territories and must meet sales goals. This type of position works well for those who have a hunter mindset and for people who do not mind working non-traditional work schedules.
