Marketing & PR Firms - Career Objectives for a Marketing Executive
Sunday, November 24, 2013
Marketing is the management process through which businesses create goods and services and interest customers in buying them. People who work in marketing literally bring a product to the market, and it is their job to make sure potential customers know of their product and view it in a positive light. While marketing associates or marketing interns have more limited career objectives, marketing executives such as sales managers or marketing directors usually have specific career objectives related to the products they are responsible for.
Product Development
Product development is arguably the most important part of marketing. A good product will literally sell itself, while even the best salesman is hobbled by a poor product. Apple is an excellent example of a company that has become successful by staying focused on product development. Every Apple product not only undergoes thorough market research before product development, but also during and even after the actual development process just to make sure their product offers the customer what they really want. Almost every marketing executive will have a leadership role in product development as one of their career objectives.
Market Research
Market research is the process surrounding product development, and good market research is essential in developing a successful product. Market research is the process of systematically collecting and analyzing data about specific markets, competing products or services, and/or macro-environments. This information is then used to develop, brand and price a product for maximum sales. Being able to determine the direction (or even the specific goals) of market research is a typical career objective for marketing executives.
Successful Product Campaigns
The sales of the new (or rebranded) product are the ultimate determination of success for a product development team, so every marketing executive wants to have as many successful product launch campaigns on her resume as possible.
Tags:
Marketing, Marketing amp; PR Firms
Product Development
Product development is arguably the most important part of marketing. A good product will literally sell itself, while even the best salesman is hobbled by a poor product. Apple is an excellent example of a company that has become successful by staying focused on product development. Every Apple product not only undergoes thorough market research before product development, but also during and even after the actual development process just to make sure their product offers the customer what they really want. Almost every marketing executive will have a leadership role in product development as one of their career objectives.
Market Research
Market research is the process surrounding product development, and good market research is essential in developing a successful product. Market research is the process of systematically collecting and analyzing data about specific markets, competing products or services, and/or macro-environments. This information is then used to develop, brand and price a product for maximum sales. Being able to determine the direction (or even the specific goals) of market research is a typical career objective for marketing executives.
Successful Product Campaigns
The sales of the new (or rebranded) product are the ultimate determination of success for a product development team, so every marketing executive wants to have as many successful product launch campaigns on her resume as possible.
