Marketing & PR Firms - Booth Ideas
Saturday, November 23, 2013
Having a booth at a trade show or special event provides an opportunity to market your organization and its products or services to your target market. Remember your booth provides a first impression to prospective customers and clients, so ensure that every detail is aligned with the corporate mandate and values. Select a professional trade show team to staff the booth; these staffers should be competent, friendly and aware of your products and services.
Banners
Invest in a polished and professional banner. This item can be hung from the ceiling in a convention center or hung horizontally across the top of your booth. Include your corporate logo on your banner and incorporate the logos of any corporate sponsors and business partners working with your organization.
Color Usage
Make your booth pop in a sea of trade show-style booths through the effective use of color. Avoid black, burgundy and navy; these colors are traditionally seen in trade show environments. Stand out with a deep pink, shades of green or a fresh matte orange. Weave these colors through your collateral materials, such as press kits, and through your physical booth space. Keeping it consistent is an important detail.
Technology
Incorporate the latest technology into your booth. Having a highly interactive booth enhances the customer or prospective client experience. Big screen televisions, laptop computers and digital displays show off your organization's technological capabilities. Rent new technologies if acquiring them is out of your budget.
Promotional Gifts
Make your booth stand out by offering treats of the edible kind. Engage your target audience by hitting their sweet tooth: a candy buffet, cupcakes or a giant cookie jar, all emblazoned with your corporate logo, will place your booth high on the 'must visit' list. Other giveaways that are easier on the waistline include prizes like Ipods, cellular phones, airline tickets and vacations.
Representatives
Staff working in your booth must be polished and professional. Select a uniform or devise a clothing guideline. Have senior staff wear suits and other business professional clothing when networking at your booth. Pick uniforms that work with your organization's brand: if you're a new, hip company ensure the uniforms reflect this. For traditional companies, keep it simple and classic with golf shirts and khakis.
Tags:
Marketing, Marketing amp; PR Firms
Banners
Invest in a polished and professional banner. This item can be hung from the ceiling in a convention center or hung horizontally across the top of your booth. Include your corporate logo on your banner and incorporate the logos of any corporate sponsors and business partners working with your organization.
Color Usage
Make your booth pop in a sea of trade show-style booths through the effective use of color. Avoid black, burgundy and navy; these colors are traditionally seen in trade show environments. Stand out with a deep pink, shades of green or a fresh matte orange. Weave these colors through your collateral materials, such as press kits, and through your physical booth space. Keeping it consistent is an important detail.
Technology
Incorporate the latest technology into your booth. Having a highly interactive booth enhances the customer or prospective client experience. Big screen televisions, laptop computers and digital displays show off your organization's technological capabilities. Rent new technologies if acquiring them is out of your budget.
Promotional Gifts
Make your booth stand out by offering treats of the edible kind. Engage your target audience by hitting their sweet tooth: a candy buffet, cupcakes or a giant cookie jar, all emblazoned with your corporate logo, will place your booth high on the 'must visit' list. Other giveaways that are easier on the waistline include prizes like Ipods, cellular phones, airline tickets and vacations.
Representatives
Staff working in your booth must be polished and professional. Select a uniform or devise a clothing guideline. Have senior staff wear suits and other business professional clothing when networking at your booth. Pick uniforms that work with your organization's brand: if you're a new, hip company ensure the uniforms reflect this. For traditional companies, keep it simple and classic with golf shirts and khakis.
