Marketing Essentials
Monday, November 25, 2013
Welcome to this Marketing Essentials Bite-Sized Training session! In around one hour , you'll learn:
How to identify your product or service's unique selling proposition (USP).
About the product life cycle, and how to understand different customer needs through market segmentation.
How to use the 4Ps Marketing Mix model.
To get started, just follow the steps below.
And don't forget that we're here to help you by answering your questions in the forum thread for this Bite-Sized Training topic.
Step 1. Introduction to Marketing Essentials
Step 2.
Download your workbook
Click
here to open your workbook in a new window. You can either type in your answer to the various exercises and then click Save, or you can print the document out in hard copy and fill it in by hand.
If you have problems downloading the pdf, try RIGHT CLICKING the link above and then saving to your desktop using the "Save Target As..." menu item. This lets you choose where it goes and shows download progress.
The document's in Adobe Acrobat format. If you don't have Acrobat Reader installed, you can download it for free here .
If you still can't download, contact us at members.helpdesk@mindtools.com and we'll send it through to you.
Step 3. Ask your trainer questions
Click on "Ask your trainer questions" to post your thoughts and get individual replies in the Bite-Sized Training forum.
Mark this article as completed on your Personal Learning Plan
Where to go from here: More Bite-Sized Training
Tags:
Skills, Strategy Tools
How to identify your product or service's unique selling proposition (USP).
About the product life cycle, and how to understand different customer needs through market segmentation.
How to use the 4Ps Marketing Mix model.
To get started, just follow the steps below.
And don't forget that we're here to help you by answering your questions in the forum thread for this Bite-Sized Training topic.
Step 1. Introduction to Marketing Essentials
Step 2.
Download your workbook
Click
here to open your workbook in a new window. You can either type in your answer to the various exercises and then click Save, or you can print the document out in hard copy and fill it in by hand.
If you have problems downloading the pdf, try RIGHT CLICKING the link above and then saving to your desktop using the "Save Target As..." menu item. This lets you choose where it goes and shows download progress.
The document's in Adobe Acrobat format. If you don't have Acrobat Reader installed, you can download it for free here .
If you still can't download, contact us at members.helpdesk@mindtools.com and we'll send it through to you.
Step 3. Ask your trainer questions
Click on "Ask your trainer questions" to post your thoughts and get individual replies in the Bite-Sized Training forum.
Mark this article as completed on your Personal Learning Plan
Where to go from here: More Bite-Sized Training
