Improve ROI With Targeted Email Marketing Campaigns
Saturday, November 23, 2013
Email marketing is like a two way conversation - a platform for you to find out the make-up of your clientele and respond accordingly. So make sure that you respect the requirements of your database and vis-a-vis fine tune your future campaigns.
Acquired a huge database, created an attractive email campaign, released the mailer with an eye-catching subject line and still not gaining expected revenue? Gone are the days where sending generic email marketing campaigns will fetch you improved open rates and augmented ROI. In the contemporary virtual world, such broad level strategies will not only harm your online reputation, but also diminish your open rates and hamper your brand image.
Successful email marketing is now based on the quality of your database and how you craft your target marketing strategies. Here are a few tips that you can follow to start with:
1) Create precise attributes for your email database - the first step; know your target market properly. The logic that works here is simple - a person's gender, age, marital status, income and location can make a huge impact on the kind of products they look for in the virtual world. For example sending an email about latest sports shoes to a person who is not interested in sports is not just senseless, but is also a waste of your resources.
2) Endeavor to know more about the recipient accessing your emails - start with who is opening your emails? How often do they open your emails? Is there anything specific they look for in your emails? Do they purchase frequently on your website and several other such details.
3)Create an online persona for your database - based on the details you have acquired thus, categories your database and target them accordingly. For example, with the details you have just gained, you can now figure out the people who are actually interested in sports shoes and send an exclusive email for them. This would not just improve your open rates, but would also mean an immense enhancement in your brand image.
Nobody likes to be bombarded with marketing emails all the time. So make sure that have a clear idea of what your email base is looking for from your emails. iCubes provides specialized feature of real time tracking and analysis of conversion on your email marketing campaigns and helps to determine the performance of newsletters. There are several ways to understand the online needs and requirements of your database - conduct an online survey to find out their favorite products; ask them what exactly are they looking for from your emails; ask them how frequent would they like to receive them and thus build a better relationship with your customer base.
Tags:
Email Marketing, Marketing, Others
Acquired a huge database, created an attractive email campaign, released the mailer with an eye-catching subject line and still not gaining expected revenue? Gone are the days where sending generic email marketing campaigns will fetch you improved open rates and augmented ROI. In the contemporary virtual world, such broad level strategies will not only harm your online reputation, but also diminish your open rates and hamper your brand image.
Successful email marketing is now based on the quality of your database and how you craft your target marketing strategies. Here are a few tips that you can follow to start with:
1) Create precise attributes for your email database - the first step; know your target market properly. The logic that works here is simple - a person's gender, age, marital status, income and location can make a huge impact on the kind of products they look for in the virtual world. For example sending an email about latest sports shoes to a person who is not interested in sports is not just senseless, but is also a waste of your resources.
2) Endeavor to know more about the recipient accessing your emails - start with who is opening your emails? How often do they open your emails? Is there anything specific they look for in your emails? Do they purchase frequently on your website and several other such details.
3)Create an online persona for your database - based on the details you have acquired thus, categories your database and target them accordingly. For example, with the details you have just gained, you can now figure out the people who are actually interested in sports shoes and send an exclusive email for them. This would not just improve your open rates, but would also mean an immense enhancement in your brand image.
Nobody likes to be bombarded with marketing emails all the time. So make sure that have a clear idea of what your email base is looking for from your emails. iCubes provides specialized feature of real time tracking and analysis of conversion on your email marketing campaigns and helps to determine the performance of newsletters. There are several ways to understand the online needs and requirements of your database - conduct an online survey to find out their favorite products; ask them what exactly are they looking for from your emails; ask them how frequent would they like to receive them and thus build a better relationship with your customer base.
