Direct Marketing - How to Write a Sales Statement

Sales statements should focus on your prospects' needs, not yours. Say what the prospect wants to hear in one page. Grab your prospects' attention with a headline that entices them to continue reading. Support your sales letter with facts, not opinions. The sales letter should include an introduction, body and conclusion. Your sales statement should be short, direct and to the point. Also, it should be compelling and engaging and written in a conversational tone.

1


Address your prospects' needs in your opening statement. Use words such "maximize," "increase," "eliminate," "profit from," and "prevent."



2


Tell your prospects about the benefits of using your products or service. Describe how using your offering can solve their problems.









3


Give a call to action. Tell the prospects what you want them to do. For example, if you want them to call you back, leave your number. If you want them to visit your website, provide the website address.



4


Grab their attention again by adding a P.S. statement.



5


Edit your letter twice. Correct spelling and grammatical errors.