Direct Marketing - How to Sell a Pitch
Saturday, November 23, 2013
The story is aflame in your brain and you know it will be the next big hit. You're ready to sell your movie script, television script, documentary, comic book or video game to the producer. You do this by selling your pitch. The pitch details what your idea is and the story that it will tell. The pitch explains why it is a good time to produce this story, what makes it unique and what the demand for the story is. It should introduce the characters, the setting, the genre and the plot.
1
Research your audience. Customize your pitch so that it appeals to the needs and style of the person who will be receiving the pitch. Pitch only those ideas that the person produces. Don't pitch a situation comedy to a producer who does only nature documentaries.
2
Create a hook. Grab the producer right away, and don't hide the gems in the middle or bottom of the pitch. Give the producer the good stuff right away. Give away the ending if you need to so long as you grab the producer's attention immediately. Write a great title for your pitch that will spark and keep interest.
3
Pack your pitch with strong verbs and vivid language. Let your voice shine through so that the pitch evangelizes for your writing abilities. Write the pitch in the same style as the work that you are trying to sell. Instill the pitch with a comic tone if the story is a comedy; make it suspenseful if the story is a thriller. Put your best writing into the pitch.
4
Instill a sense of urgency into the pitch. Convince the producer that now is the time for your story to be told. Explain how it relates to a particular trend or consumer demand. Support your story with data about why it will sell and what will make it successful.
5
Communicate what is important. Hit quickly upon the major ideas and describe the story arc. Don't clutter your pitch with too many extraneous details. Describe your story arc, what makes it unique and what is most important for the producers to know.
6
Overcome objections. Anticipate the objections that might be made to the story, and address them in a positive fashion during the pitch. Differentiate your story from the many others that are out there while still explaining why it would be a commercially successful venture.
7
Ask for the sale. Close your pitch by asking the producer to produce your work.
Tags:
Direct Marketing, Marketing
1
Research your audience. Customize your pitch so that it appeals to the needs and style of the person who will be receiving the pitch. Pitch only those ideas that the person produces. Don't pitch a situation comedy to a producer who does only nature documentaries.
2
Create a hook. Grab the producer right away, and don't hide the gems in the middle or bottom of the pitch. Give the producer the good stuff right away. Give away the ending if you need to so long as you grab the producer's attention immediately. Write a great title for your pitch that will spark and keep interest.
3
Pack your pitch with strong verbs and vivid language. Let your voice shine through so that the pitch evangelizes for your writing abilities. Write the pitch in the same style as the work that you are trying to sell. Instill the pitch with a comic tone if the story is a comedy; make it suspenseful if the story is a thriller. Put your best writing into the pitch.
4
Instill a sense of urgency into the pitch. Convince the producer that now is the time for your story to be told. Explain how it relates to a particular trend or consumer demand. Support your story with data about why it will sell and what will make it successful.
5
Communicate what is important. Hit quickly upon the major ideas and describe the story arc. Don't clutter your pitch with too many extraneous details. Describe your story arc, what makes it unique and what is most important for the producers to know.
6
Overcome objections. Anticipate the objections that might be made to the story, and address them in a positive fashion during the pitch. Differentiate your story from the many others that are out there while still explaining why it would be a commercially successful venture.
7
Ask for the sale. Close your pitch by asking the producer to produce your work.
