Direct Marketing - How to Market Your Own Spaghetti Sauce
Saturday, November 23, 2013
Creating a spaghetti sauce with a distinct taste you can't find in the market is an achievement by itself. However, you have to be a shrewd marketer to make people aware of your sauce and choose it over better-known competing products. Since you have neither the funds of a food company to promote the sauce nor the need for large profits, your best bet is to focus on your local community. You don't need extravagant promotion events or expensive advertising deals, but a few carefully planned actions to attract local consumers.
1
Make a list of your spaghetti sauce's advantages over other products in the market. For example, this can be the spicy taste you can't find in other sauces or a distinctive fruit aroma. Point out these issues during your campaign to help consumers overcome concerns about the price or yourself, as the relatively unknown creator of the sauce.
2
Create a brand name for your sauce. If your surname is short, you can use its possessive form ("Day's" or "McCann's for example). Add the words "homemade spaghetti sauce" after the brand name, to help consumers understand what your product is about.
3
One of the easiest ways to begin selling your spaghetti sauce right away is at your local farmer's market. Design labels for your sauce and have them printed that includes your contact information, even if it's just an email address, so customers can order more. Make sure one label has a list of ingredients that are in your sauce so people with allergies will know what they are getting.
4
Turn to your local newspaper for some small advertising space. Include the sauce's brand name, its prominent advantages and your contact details. Offer a deal, such as 20 percent off for the first 10 people to purchase your sauce, as a way to quickly attract customers.
5
Print small-size fliers and distribute them to your work colleagues, your family or even to passersby on busy streets. Include coupons entitling bearers to special offers, such as a free jar with the purchase of four jars. The small size of the fliers means that each printer sheet can include several of them, saving you paper and ink.
6
Arrange weekend lunch events, inviting your friends and relatives. The specialty of this event will be spaghetti with your own sauce. Encourage satisfied guests to spread the word about your sauce.
7
Create a page on a social network website, such as Facebook or Twitter. This way, you can keep in contact with current or potential customers and answer any questions regarding your sauce and how to purchase a jar.
8
Offer a quality guarantee to your customers, returning their money if the sauce is below standard. On this occasion, the warranty acts as a marketing tool, as it raises your credibility in the eyes of consumers.
Tags:
Direct Marketing, Marketing
1
Make a list of your spaghetti sauce's advantages over other products in the market. For example, this can be the spicy taste you can't find in other sauces or a distinctive fruit aroma. Point out these issues during your campaign to help consumers overcome concerns about the price or yourself, as the relatively unknown creator of the sauce.
2
Create a brand name for your sauce. If your surname is short, you can use its possessive form ("Day's" or "McCann's for example). Add the words "homemade spaghetti sauce" after the brand name, to help consumers understand what your product is about.
3
One of the easiest ways to begin selling your spaghetti sauce right away is at your local farmer's market. Design labels for your sauce and have them printed that includes your contact information, even if it's just an email address, so customers can order more. Make sure one label has a list of ingredients that are in your sauce so people with allergies will know what they are getting.
4
Turn to your local newspaper for some small advertising space. Include the sauce's brand name, its prominent advantages and your contact details. Offer a deal, such as 20 percent off for the first 10 people to purchase your sauce, as a way to quickly attract customers.
5
Print small-size fliers and distribute them to your work colleagues, your family or even to passersby on busy streets. Include coupons entitling bearers to special offers, such as a free jar with the purchase of four jars. The small size of the fliers means that each printer sheet can include several of them, saving you paper and ink.
6
Arrange weekend lunch events, inviting your friends and relatives. The specialty of this event will be spaghetti with your own sauce. Encourage satisfied guests to spread the word about your sauce.
7
Create a page on a social network website, such as Facebook or Twitter. This way, you can keep in contact with current or potential customers and answer any questions regarding your sauce and how to purchase a jar.
8
Offer a quality guarantee to your customers, returning their money if the sauce is below standard. On this occasion, the warranty acts as a marketing tool, as it raises your credibility in the eyes of consumers.
