Direct Marketing - How to Make an Offer on a Product
Saturday, November 23, 2013
An offer for a product can get your readers to take action. When they read your direct mail, what will make your sales letter different from the others that they receive everyday? An offer is what the reader gets when he responds to your direct marketing and it engages him to take some type of action, call you, visit your website or buy your product. You must make it clear that you understand the customer's situation and then position your product as the solution.
1
Study your competitors. Make a list of your competitors and what they sell and the products that are similar to what you are selling. Review your competitors' marketing, and read their ads and then evaluate how your product will stand up against theirs and what ways will yours will have a competitive advantage.
2
Target the right audience for your offer. Focus on your prospects by understanding what their needs are and what they are most likely to buy from you. Target customers that have bought similar items, that have a need for your product, can afford your product this data can be obtained from a mailing-list supplier. Rent a mailing list. For example, you can rent a list of people who have bought ball-point pens from a pen and pencil company.
3
Create a low-cost offer that gives the customer benefits. For example, buy $7 worth of yarn; get a free pattern for a sweater. Prompt the customer to buy, and sweeten the purchase with your offer.
4
Make the offer easy to take action on. Keep your offer uncomplicated so the customer won't pass over it. Offer the customer a special discount or an early bird special. Avoid elements that complicate your offer to the point of misunderstanding because they might be confusing.
5
Match the offer with the product you are selling. Having an offer is not only good for your customer, but it is also great for your business. Lead-generating offers should tie into what you are selling so that it will help advance the sale, for example if you are a contractor, you might offer a booklet that will offer tips "10 Tips to Renovate Your Kitchen."
Tags:
Direct Marketing, Marketing
1
Study your competitors. Make a list of your competitors and what they sell and the products that are similar to what you are selling. Review your competitors' marketing, and read their ads and then evaluate how your product will stand up against theirs and what ways will yours will have a competitive advantage.
2
Target the right audience for your offer. Focus on your prospects by understanding what their needs are and what they are most likely to buy from you. Target customers that have bought similar items, that have a need for your product, can afford your product this data can be obtained from a mailing-list supplier. Rent a mailing list. For example, you can rent a list of people who have bought ball-point pens from a pen and pencil company.
3
Create a low-cost offer that gives the customer benefits. For example, buy $7 worth of yarn; get a free pattern for a sweater. Prompt the customer to buy, and sweeten the purchase with your offer.
4
Make the offer easy to take action on. Keep your offer uncomplicated so the customer won't pass over it. Offer the customer a special discount or an early bird special. Avoid elements that complicate your offer to the point of misunderstanding because they might be confusing.
5
Match the offer with the product you are selling. Having an offer is not only good for your customer, but it is also great for your business. Lead-generating offers should tie into what you are selling so that it will help advance the sale, for example if you are a contractor, you might offer a booklet that will offer tips "10 Tips to Renovate Your Kitchen."
