Direct Marketing - Decorating for a Bridal Expo
Saturday, November 23, 2013
The more than 6.5 million weddings =held in the United States from 2006 to 2008 cost an estimated $86 billion, according to the Association for Wedding Professionals International. Wedding vendors decorate exhibits at bridal expos to market their products and services to brides who flock to the year-round shows.
Research
Plan your booth set up on paper or in a space-planning computer program. Use the footage of the booth and ceiling height to design how many tables, displays or other furnishings will fit inside your space. Call the trade-show director to ask about lighting, availability of electrical outlets, cell phone reception and Wi-Fi availability. Ask for demographic data from last year’s event to help you market to the right audience. Assemble everything you will need for your set up to include a tool box with duct tape, safety pins, flash light, batteries and extension cords.
Visit a bridal expo to look around and see what your competitors are doing. You can get some great ideas that will help spruce up your booth. Take photos of booths that you like for future reference.
Set Up
Arrive early to set up in case there is a glitch, and you may be rewarded with some extra time to network with other vendors and show off your products and services. Set up your large items first to include tables, chairs, audio, computer and video equipment. Walk around your booth to ensure there is ample space for people to easily move through your exhibit. Continue decorating with wedding-themed décor such as flowers, ribbon, tulle, gowns and jewelry. Your set up should be simple and uncluttered, according to Conwin Online. Elaborate examples of your work can be displayed in a photo book within your exhibit.
Conwin Online recommends using a neutral gold and white color scheme because it is easier for the bride to visualize your products and services in the color scheme she has chosen for her wedding.
Offer
Create an attractive giveaway, sponsor a contest or pass out free samples to increase the foot traffic in your booth. Your decorations should highlight this promotion so that people notice it when they are within eyesight of your booth. For example, wedding cake samples could be served by a tuxedo-dressed waiter holding a shiny silver tray at the entrance of your booth. You could also give away a free honeymoon. On the sign-up forms, you can ask guests if they would like to be added to your email list. Let entrants know that they must check your website to find out if they won. This type of giveaway can increase your website traffic and gently remind brides about your business.
Branding
Strategically place your marketing material where people can easily access it. Business cards, brochures or pamphlets should include all of your contact information. If you use social media, have this information accessible as well.
Your company banner or sign should be hung within eye-level of your exhibit and be visible from outside of your booth.
Tags:
Direct Marketing, Marketing
Research
Plan your booth set up on paper or in a space-planning computer program. Use the footage of the booth and ceiling height to design how many tables, displays or other furnishings will fit inside your space. Call the trade-show director to ask about lighting, availability of electrical outlets, cell phone reception and Wi-Fi availability. Ask for demographic data from last year’s event to help you market to the right audience. Assemble everything you will need for your set up to include a tool box with duct tape, safety pins, flash light, batteries and extension cords.
Visit a bridal expo to look around and see what your competitors are doing. You can get some great ideas that will help spruce up your booth. Take photos of booths that you like for future reference.
Set Up
Arrive early to set up in case there is a glitch, and you may be rewarded with some extra time to network with other vendors and show off your products and services. Set up your large items first to include tables, chairs, audio, computer and video equipment. Walk around your booth to ensure there is ample space for people to easily move through your exhibit. Continue decorating with wedding-themed décor such as flowers, ribbon, tulle, gowns and jewelry. Your set up should be simple and uncluttered, according to Conwin Online. Elaborate examples of your work can be displayed in a photo book within your exhibit.
Conwin Online recommends using a neutral gold and white color scheme because it is easier for the bride to visualize your products and services in the color scheme she has chosen for her wedding.
Offer
Create an attractive giveaway, sponsor a contest or pass out free samples to increase the foot traffic in your booth. Your decorations should highlight this promotion so that people notice it when they are within eyesight of your booth. For example, wedding cake samples could be served by a tuxedo-dressed waiter holding a shiny silver tray at the entrance of your booth. You could also give away a free honeymoon. On the sign-up forms, you can ask guests if they would like to be added to your email list. Let entrants know that they must check your website to find out if they won. This type of giveaway can increase your website traffic and gently remind brides about your business.
Branding
Strategically place your marketing material where people can easily access it. Business cards, brochures or pamphlets should include all of your contact information. If you use social media, have this information accessible as well.
Your company banner or sign should be hung within eye-level of your exhibit and be visible from outside of your booth.
